SIP-34: BollyBox Launch Campaign: Bringing Bollywood to The Sandbox

TL;DR

|What|BollyBox, the Sandbox’s first Bollywood-themed IP LAND sale, featuring real-world events and an AI short film premiere. Three unique events: 1. IBW Booth & IP Showcase (Bangalore), 2.A side Event with top gaming communities and creators with AI Short Film Premiere with Bollywood IPs, 3. Mumbai Meet & Greet alongside AI Short Film Premiere with Bollywood IPs| | --- | --- | |Why|No one has ever launched a Bollywood IP land sale in the metaverse. That’s why we’re anchoring the campaign across two high-traction locations: Bangalore during IBW to activate the Web3 ecosystem, and Mumbai to engage Bollywood’s biggest names through an exclusive IP showcase. This is a cinematic debut for digital LAND and for The Sandbox to claim the pole position for India’s entertainment economy.| |How|IRL activations, short film screenings, creator content, live demos, influencer engagement, and a dedicated booth at IBW. All leading into the BollyBox land sale reveal.| |When|In December 2025 : IBW Booth & Side event in Bangalore + Meet and Greet with Bollywood IPs with Short film screening in Mumbai. (Exact date to be locked once the IBW master schedule is out. We’re targeting IBW opening weekend for maximum buzz.)| |Who|BharatBox & The Sandbox, in partnership with The Sandbox Global, IBW partners, Bollywood IP partners (Shemaroo, Hungama, Mythoverse, Mukta Arts,NH Studios others TBA)|

Council recommendation

Neutral

Events Details

Event 1: Indian Blockchain Week Booth + IP Showcase

Location: Bangalore Audience: Web3 builders, investors, media, IP partners Structure:

• Booth presence featuring Bollywood XPs (3 exists so far and we will have 2 more to launch during the December week)
• On-stage Bollywood LAND Sale reveal with Sebastien keynote
• Creator onboarding demos
• Live game trials for attendees

Event 2: Side Event (LAND Sale event)

Location: Bangalore Audience: Gaming guilds, Web3 creators, partners (STAN, OG Club, Nazara-connected startups), IPs, VCs Structure:

• AI Short Film Premiere with Bollywood IPs
• Landsale launch
• Walkthrough of upcoming IP integrations
• Brand + UGC creator showcase
• Drinks, conversations, live XP previews

Event 3: Meet & Greet

Location: Mumbai Audience: Bollywood IP owners, studios, digital creators, press Structure:

• VIP dinner and showcase (30 people, selected among potential IPs & existing IP partners)
• AI-generated short films based on IPs (fully voxel-based)
• Meet & greet with studios like Shemaroo, NH Studioz, Mukta Arts
• Special guest appearance by Sonal Chauhan

Bollywood Ips

|IP|Followers (Insta)| | --- | --- | |NH studioz|546K| |Subhash Ghai|223k| |Mehtaverse Jay Mehta|158k| |Char Shahib - Baweja studios|-| |Sonal Chauhan|8m| |Mukta Arts|-| |Malaika Arora|19m| |Elnaaz Norouzi|3m|

Combined Reach: 24.7M+ followers across partners

Top Amplifiers:

1. NH Studioz
2. Shemaroo
3. Sonal Chauhan
4. Subhash Ghai Mukta Arts

NOTE : Combined partner reach exceeds 24M culturally engaged followers - enabling unprecedented mainstream visibility for Sandbox in India's entertainment ecosystem. Sonal Chauhan's participation alone guarantees 10M+ organic impressions.

Goals & Objectives for Event

Why is this event relevant?

An event like this will prove no other platform is positioned like The Sandbox to do this in India. We already have the ecosystem, tools, and cultural traction.

This event cements The Sandbox as the player for entertainment-driven Web3 in India, something that will open major doors with IP owners and studios. Also our Screening strategy will help Sandbox and current IPs a way to further create new form of content. For example: Hosting an AI short film Jams just like Our Game Jams

Stakeholders involved:

• BharatBox,
• The Sandbox,
• IBW Organizers,
• Bollywood IP partners,
• Influencers & media partners

Success Metrics for Event

• Event registrations & IRL attendance
• Social media engagement & PR reach
• Land sale conversions
• IP / studio inbound leads
• New creator onboarding
• Community sentiment

Benefit to The Sandbox Ecosystem

With a young, digitally native population and strong cultural IP to tap into, India is shaping up to be one of the most important creative engines in the open metaverse.

For Bollywood IP owners & studios, it proves that The Sandbox is the best metaverse partner for Indian entertainment IPs. No other platform is offering Bollywood IPs this level of monetization, cultural legitimacy, and users.

For the Web3 community & IBW audience, this will be a case study in how to drive cultural adoption of Web3. Instead of financial speculation, it sets the tone for how entertainment and Web3 can scale in India, and positions The Sandbox as a leader in that.

The Sandbox India (BharatBox) ecosystem continues to grow:

• Total Users: ~500,000
• Active Players: Over 76,000
• Game Maker Creators: Over 70,000 (highest in the world).

This highlights a consistently active and engaged creator and player base within the Indian ecosystem.

Key Highlights from AS5

• Participants from India exceeded projections by 25%
• Cumulatively, Indian users and creators have surpassed major regions including Indonesia, Vietnam, and the US, across numerous growth and retention KPIs.
• India contributed over 25,500 user sign-ups across Asia
• Total unique players was more than 13,000
• Guild-driven engagement and GAs incentivized maximum retention.
• Nearly 93% of users were new to the ecosystem.

Budget requested

Total cost: USD 31,700

|Item|Description|Cost (USD)| | --- | --- | --- | |Booth and Speakers (event 1)|Indian Blockchain Week|$10,000| |Venue 1 (event 2)|Side event + Catering|$3500| |Venue 2 (event 3)|Mumbai meet and greet|$12,000| |Bounty & Swags|Bounty for AI artist who will win it will be SAND + content will be Voxel + Swags|$1200 (600 USD for event 2 and 600 USD for event 3)| |Branding + logistics|On-ground + content|$2000 (1000 USD for event 2 and 1000 USD for event 3)| |Marketing|Paid + influencers|$3000 (1000 USD for event 1 , 1000 USD for event 2 and 1000 USD for event 3)|

Implementation Plan

|Milestones |Deliverables|Expected completion date|Unlock Payment| | --- | --- | --- | --- | |#1 SIP Approval|Confirm Bollywood IP partner list & Book venue and booth|From August 6th|50%| |#2 Kick off & Pre Launch|5 KOLs post about the event tagging @TheSandboxDAO|1st Nov|50%| |#3 Events activation|Live streaming by The Metaverse Street Journal|1st-4th Dec|| |#4 Post Activation Report|Report on number of participations, Successful landsale, social/media coverage|15th Dec|-|

Sandbox Team Attending

• Sebastien Borget
• Karan
• PB, Palak, Danish, Hari, Maitri