SIP-10: 2024 Budget for Blockchain Events in Asia & LATAM

TL;DR

Council Recommendation: Positive 🙂

What

This proposal requests a budget of 94,500 USD in the SAND Initiatives budget for The Sandbox's activation at major blockchain events in SEA and LATAM in Q4 2024. (See event list below in Event Description)

Why

Regional teams want to represent and activate TSB within those IRL events. Attending these events will boost brand visibility, foster new partnerships, and expand The Sandbox ecosystem.

How

The funds will be allocated to event hosting, sponsorships, and participation.

When

Q4 2024, from mid-September to December

Who

The Sandbox Regions team led by Greg Lee.

SIP Details

The Sandbox's presence in key regional markets like Asia and LATAM is essential for expanding our ecosystem and engaging with new users and partners. This SIP aims to have The Sandbox and The Sandbox DAO presence at these events.

Events Description

Singapore 🇸🇬

During Token2049, gathering >30k participants, The Sandbox will sponsor:

#1 Nova, Smobler, a TSB Trusted Partners x Ordinals, 17 September 2024 - 1000 Participants expected. This unique event promises an immersive blend of technology, culture, and innovation, bringing together industry leaders and visionaries from around the world. Event include:

• Speaker slot to share and create awareness on DAO
• Alpha Season 4 announcement
• ROG handheld devices and Asus AI laptops for attendees to have intuitive interaction with the experiences from TSB and AS4
• Airdrops and mini e-sport tournament for the 3v3 or 4v4 FPS game of Ichorium on TSB, attendees can play and rank on the leaderboard and win the prize pool.
• Exposure to the best web2 and web 3 leads, partnership with Ordinals Summit Republic of Gamers, AWS and all the other sponsors/partners
• Access to the Singapore/Asian market KOL and community in Web2, Web3, Crypto, and Gaming scenes.

Budget requested: 8k USD for sponsorship.

#2 The Sandbox Official Side Event (Name TBC), 18 September 2024 - 150-300

In conjunction with Token2049, The Sandbox will be hosting a 1-day side event especially for community engagement. We expect to reach about 150-500 participants, spread across all sessions to provide a comprehensive outlook on The Sandbox as well as engage the community directly with The Sandbox Team. Our proposed venue will be at an engaging partner-owned venue to allow our community to connect better with the various brands and IPs that we work with.

A full day event broken into 3 parts:

• Community Session - Announcement of the latest TSB Ambassadors to the community as well as an opportunity to introduce various pilot initiatives for community during this session
• LAND Owner VIP Dinner - A private session with the TSB team to talk about the latest updates on The Sandbox as well as the DAO
• Habitat Art Collective - A special showcase of regional up-and-coming artists in Happitat, hosted on The Sandbox. A gallery & auction is also planned to introduce not only the community but artists to the potential of art in the metaverse

Budget requested: 12k USD for hosting.

Hong Kong 🇭🇰

#3 BLOCKTOBER HONG KONG, 1 November 2024 - 1000 Participants Backed by Web3 Harbour and InvestHK, BLOCKTOBER HK is an initiative to bring together global Web3 projects and industry leaders to HK, sailing along the previous success of HK Fintech Week. The Sandbox is invited by Animoca Brands to participate in its B2C event showcasing its flagship projects and portfolios, also inviting prominent Blockchain infras and Web3 use cases to the showcase. The show will have free admissions to welcome industry as well as the mass public to unveil and explore the technology and latest development of various projects.

Budget requested: Animoca sponsored the raw space but an additional cost in booth build of 20K USD needed.

Thailand 🇹🇭

This November, Bangkok is set to become the epicenter of blockchain innovation, hosting premier events such as Thailand Blockchain Week 2024.

#4 Thailand Blockchain Week 2024: November 9-10 at Emsphere

Thailand's growing interest in blockchain makes it an ideal market for community-driven events. By engaging local audiences through exclusive ticket claims and merchandise, we solidify a loyal user base and foster community spirit.

• Attendees can claim exclusive tickets at the Main Event enhancing community engagement and participation.

Budget requested: 9,500 USD (37,000 SAND) - Holder ticket claim: 2,000 USD, Premium Merch and perk distributions (for the first 200 check-in at Booth): 5,500 USD, Staff and logistics management: 2,000 USD

#5 MEMEFest x Digital DreamLand 2024: November 11-12 at Emsphere

Hosting an interactive booth in Thailand facilitates direct engagement with local audiences, demonstrating The Sandbox’s commitment to the region and fostering real-time interaction with potential users.

It will showcase The Sandbox’s latest innovations and DAO initiatives.

• Expected Outcome: Attract 1,000 booth visitors, collect 1,000 new SAND holders.

Budget requested: 6.5k USD (~ 20,622 SAND) including Sponsorship: 3,500 USD, Booth production and set-up: 3,000 USD.

Brazil 🇧🇷

During Brazil Game Show 2024 (BGS), São Paulo, 9-13 October 2024 where 330,000 participants attended (328.503 in 2023), Visitors will find The Sandbox Booth at Hermit Crab Studio (Sandbox Trusted Partners) a Brazilian gaming studio specialized in Sports Games. The Sandbox booth and activation space of 20m2 include print branding of The Sandbox choosing along with furniture, a table with 6 computers for showcasing experiences and an LED Screen.

Budget requested: 35K USD for hosting on the main event, including TSB booth - Infrastructure, computers, electricity, and internet, PR & MKT (team dedicated to bringing TV Channels, press, and influencers to the booth, expanding TSB exposure beyond BGS), Gifts

Benefit to The Sandbox Ecosystem

• Brand Awareness: Increased visibility through high-profile events.
• Networking and Partnership Building: Establish new partnerships by networking with global blockchain experts and companies. Over 350+ exhibitors and 1,000+ Web3 companies attended.
• Ecosystem Expansion: Attract more users and developers to The Sandbox ecosystem.

Budget requested

The total requested amount from the SAND Initiative budget is 94,500 USD (8% of the Sand Initiative Budget)

• #1 Nova 8k USD for sponsorship.
• #2 The Sandbox Official Side Event: 12k USD for hosting
• #3 Blocktober HONG KONG: 20k USD for booth build.
• #4 Thailand Blockchain Week: 9,5k USD
• #5 MEMEFest x Digital DreamLand 2024: 6,5k USD
• #6 Brazil Game Show: 35k USD for hosting

Implementation Plan

|Event|KPI to Follow/ Report|Payment (USD)| | --- | --- | --- | |#1 Singapore, Nova|Attendance Numbers, Reach / Media Coverage, Reach max capacity |8K |#2 The Sandbox Official Side Event| Attendance Numbers, Reach / Media Coverage, Reach max capacity |12K |#3 Blocktober HK: Promote Beta Season 4|Boost # of players, New account sign-up, # of new partnership leads, # of Media coverage|20K |#4 Thailand Blockchain Week | TSB Thailand Social Media Growth| 9,5K |#5 MEMEFest x Digital DreamLand 2024| TSB Thailand Social Media Growth| 6,5K |#6 BGS24: Brazil Activation| Activation of 6% of BGS (20,000 players, PR coverage (with influencers & international TV Channel), Growth on TSB Social Media, TSB LATAM Ambassadors| 35K

Team Attending

Singapore

• Loretta Chen, Co-Founder at Smobler and The Sandbox DAO Advisor. X/Twitter

Thailand

• The Sandbox Thailand
• CryptoMind Group (Thailand Blockchain Week Host)
• BitArcade (Digital DreamLand Host)
• 9cat digital (Digital DreamLand M Co-host )

Hong Kong

• The Sandbox Greater China
• Animoca Brands

Brazil

• Matheus Vivian - Co-Founder & CEO @Hermit Crab Studio, a Sandbox Trusted Partners. Advisor at The Sandbox DAO. https://twitter.com/hermitcrabgame
• Rodrigo Chips, Business Manager at Hermit Crab Studio - https://twitter.com/rodrigochips

APPENDIX

Additional Resources

• https://www.asia.token2049.com/
• https://www.blocktober.xyz/
• https://www.thailandblockchainweek.com/
• https://hermitcrabstudio.com/
• https://www.youtube.com/watch?v=F08BBM8UBxA