Potential RIP - Project PT ()

Hey Rugrats wanted to give my idea on a marketing campaign (I know I know) that I have discussed previously that I would like to submit a proposal for - so here we are.

As we know bringing crypto into the real world is an effort tried day in and day out. We also know most coins still think narrowly in their efforts to "market" (it's really just pumping and dumping) their coins by using influencer/institutional shilling.

The team has said we may be manufacturing physical rugs which is one great way of bringing what we are doing online, into the physical plane. I want to expand on this potential production/marketing effort with Project PT.

When: Before Easter 2022. Why? Because we can use the already existing worldwide holiday in where "hidden goods" and adventure are prevalent. Also gives us time to get everything built.

What IS Project PT? Project Physical Tokens of course. I dubbed it a project both as I want to keep it lowkey but a project as it will take a good amount of coordination from both the knowledgeable members of the community and the dev team.

The idea with PPT is to produce 4000 physical RUG tokens (high-quality custom coins can cost up to $1.25 USD per coin after-tax) which would sit on a tier list from Diamond to Lead and would be linked to an AR NFT that you can put in your wallet. One side would have the RUG logo engraved with a small number marking that will need to be input while trying to redeem the NFT, the other side would be a scannable code probably requiring a "scan me" prompt under the QR code (again all of this engraved) and would display an AR version of your RUG when scanned and my hope would be it would be placeable in metaverse-like VR environments. Rarity Tiers below (and the fine details such as # of tokens can be discussed and fine-tuned but here is my example of how I would rank them.)

Diamond - 69 tokens - 3 different designs Platinum - 131 tokens - 1 singular design Gold - 420 tokens - 2 different designs Silver - 500 tokens - 4 different designs Copper - 780 tokens - 1 singular design Lead - 2100 tokens - link to site

Where? In major metropolises worldwide. Launching during easter allows us to use the eggs as a transportation vehicle to place around major cities (sorry to my rural people) in addition to just raw placements of the tokens. A question that may come to mind - what if a token isn't found? We could have a time limit (let's say 3 months) as to when the items can be claimable if this is a genuine worry, once the timer is done all unredeemed NFTs are burnt, and if scanned they are rerouted to our website (dynamic QR codes are a beautiful thing.)

How? Again manufacturing of the tokens ON THE HIGH END can cost $1.25 per coin so the upfront cost would be about $5000 or a little under 100 RUG at the time of this snapshot. We would also need to commission an artist to create the NFTs (unknown $ amount here, could be a flat rate or royalty %.) We would need the dev team to decide how to ship out the tokens and how/who we will actually hide each of these. We could also have a 10% royalty be given back to RUG.

Why? Again to bring crypto into the physical world in a novel way while marketing ourselves in a grassroots manner, directly to the people. Coins and crypto are already done just as a decorative piece - but a coin that has a purpose and a crypto "$" amount attached? I think aside from the idea itself being dope enough to draw some eyes the fact that we can also incorporate like a real-life scavenger hunt will also also be sure to bring us another layer of attention.

Once we have built this and launched we will be able to further expand on the idea with more token drops that will appear in the wild randomly or can be purchased from our site as a raw token with a random NFT associated - if you want to purchase a specific item, buy the NFT from another Rugrat.

Hope this was a good read at the very least and provide some insight to the community on the level of marketing we should be shooting for here - not having some influencer shill or paid IG ads lol.

Cheers