Authors:

@doublewordscore @laserbach @mangiccrypto @buddyart00 @jigglybuff69 @jiigsaw01

Summary:

For the past few weeks, community members held preliminary discussions with Benoit, one of the most talented builders & architects in the Crypto Voxels space.

He is the designer and owner of the Museum of Crypto Art. After careful discussions and analysis, the team came to a few important conclusions:

1. We believe that Crypto Voxels is the most appropriate virtual world platform for SEEN. Compared to other virtual worlds, the Voxels community has an established predisposition for high art and we believe this will be a very effective way to grow our user base.

2. While we considered purchasing our own land to build, the team eventually decided that the most effective and efficient course of action would be to rent a gallery within the MoCA itself. The museum is located in a prime location of the Voxels world, in close proximity to other major galleries and displays.

We believe the partnership with MoCA provides a clear value proposition and will increase the strength of the brand and lead to increased revenue streams for SEEN going forward, which will only serve to benefit SEEN stakers.

Objectives:

• Increased awareness with a targeted demographic: The MoCA has very consistent daily traffic numbers and we believe gaining exposure with that community will increase our user base, bidding volume, and ultimately our total revenue. We believe that prioritizing growth is of the utmost importance and we are continually looking for ways to do that.

• Gain traction in an emerging sector: The virtual worlds sector of NFTs has seen tremendous growth over the past year. This allows the SEEN team to experiment with the platform to get a feel for what works and what doesn’t without a long term financial commitment.

• A multifunctional display area: The gallery will allow both auction winners to proudly display their pieces for museum visitors to see, as well as give SEEN a great place to advertise upcoming auctions & build excitement.

• Recruiting advantages to attract new artists: Having a virtual gallery can be a key differentiator for SEEN versus its competitors in the space; artists will also benefit from the increased exposure to their own art & brand, a factor that can be used as an important selling point for our recruitment.

• Strengthen the SEEN brand & other intangible effects: We believe that expanding the reach of the SEEN community will widen the network effects of the brand, and reinforce the idea of SEEN being a major player with long term aspirations within the crypto art community.

Overall we believe that having a virtual gallery will help facilitate the onboarding process for newer artists to the space, since the concepts of a digital gallery can be paralleled to those of a physical gallery.

The gallery will be custom designed with SEEN green, of course, and the partnership with MoCA will provide further synergies down the road.

SPECIFICATIONS:

The deal negotiated with Benoit includes the following:

• Custom design and architectural work in creating the SEEN art gallery

• Six (6) month rental for a space inside the Museum of Crypto Art

• Training tutorials to onboard the SEEN team on the Voxels platform

• Promotional materials (including, but not limited to: special community events within the MoCA and billboard space within the Voxels world)

The package costs 5 ETH and the team plans to draw those funds from the treasury.

We also reserve the right to extend the lease at the same rate for up to another year, at the team’s discretion.