[SCP-96] Proposal to Request Funding for Video Post Production

Summary

Amadeus Style, a Blockchain Media House, is requesting $5000 worth of FOX (using the Uniswap price as of the date/time this proposal is approved.) or $5000 USDC to complete a series of 24 videos that we filmed during ETHDenver 2022. These videos are extremely high quality and were shot with multiple cinema cameras with professional audio and lighting. We believe these videos will be rocket fuel for ShapeShift's marketing. (decision of paying in USDC or FOX will be up to the TMDC (treasury management & diversification committee.)

Abstract

During ETHDenver 2022, Amadeus Style was contracted by ShapeShift to film and edit a considerable amount of videos. These were delivered, paid for, and were very well received by the team and community. Our original proposal (SPC 82) to edit the remaining videos had a majority support (88%) but was during the major crypto crash so it didn’t pass quorum. The team wanted us to repost this proposal and this time accept FOX or USDC. This rounds Ideation proposal can be found here [SCP-96] with 100% for.

Here is a playlist of all the ETHDenver 2022 ShapeShift videos we've created so far: Willy - DAO vs LLC | 4k - YouTube

However, there is a considerable amount of amazing footage gathered at ETHDenver that was outside of the scope of the original contract paid for by Marketing and Growth. This proposal is simply to finish editing the rest of this great footage into usable stories and to deliver these assets to ShapeShift. Note that although these are from ETHDenver, the content and stories resonate well outside of the event itself. These are all very usable through the next 6-12 months and will be a valuable asset for marketing.

Motivation

Dynamic and engaging video content can be very expensive to produce. Cameras, lighting, audio, logging footage, editing, graphics, etc., are all very costly services to hire out. Currently, we’ve already edited a few videos that were outside of the scope of our last project and we’ve outlined all of the videos that we can create from the remaining footage. Hiring out a new crew to create these videos from scratch could easily cost 5 times the proposed amount.

Completing these videos will provide ShapeShift with a myriad of content to help build the growing YouTube channel and provide quality content for social media. The videos selected to edit are based on ShapeShift’s current marketing and communication goals.

Specification

Amadeus Style will edit and deliver 12 YouTube videos and 12 social media videos to the Creative Services squad, to be used in conjunction with Marketing and Growth to promote the DAO with video content. Files will be organized into Google Drive folders for delivery. A master doc with notes will be provided for getting the content published.

YouTube Videos - Storied

These videos will include short snippets from all team members’ talks and interviews, edited in order to create a cohesive and compelling argument.

• Decentralization for ShapeShift’s Future - 4 mins
• Becoming a DAO - 2-3 mins
• What’s Next For Shapeshift - 2-3 min
• Working at a DAO - 2-3 mins
• The ShapeShift Community - 2-3 mins
• Get involved with a DAO - 2-3 mins

YouTube Videos - Single Interviews

These are shorter videos for YouTube from individual interviews that form a quick and relevant point, great for sharing more about ShapeShift in a shorter form from a single interviewee.

• What is Tokenomics - 2 mins
• What is ShapeShift + transitioning into a DAO - 2 mins
• Advice for DAOs wanting to foster collaboration - 1:15 min
• Advice if you’re thinking about starting a DAO - 1:15 mins
• Navigating a Crypto Winter Safely - 1:30 min
• Engineering direction for Shapeshift DAO - 1min

Social Media Videos (12)

These are intended to be highly shareable and even shorter than the YouTube videos listed above. Generally 20-40 second highlight clips from the talks and interviews, formatted for vertical (9:16) video.

• Josh Forman Interview - 2 shorts
• Josh Forman Talk - 1 short
• Danielle Talk - 2 shorts
• Willy Interview - 2 shorts
• Rotorless Interview
• How I got involved with SS DAO
• The Best Part About Working for a DAO
• Kent Interview
• What’s next for ShapeShift
• 0xDeF1Cafe Interview
• Favorite thing working at the DAO
• What’s next for ShapeShift

Drawbacks

The only real drawback of passing this proposal is spending money. We think a bigger drawback would be letting this extra footage go unused and spending more later to recreate it. All of this content should be rocket fuel for ShapeShift’s marketing.