The Noun Square: A Community Hub and Media Network for the Nouniverse ⌐◨-◨

The Meta-Square: This custom commission by amazing Nounish Artist Laureate Messhup depicts a futuristic Noun Square with representation of all our content & community partners, and it will be minted by the TNS Deployer contract as a Zora Open Edition, activated by the execution of this proposal (thanks to Zora's Nouns Connect.)

TL;DR:

The Noun Square was funded for a 5 month term to continue doing Nounish Twitter Spaces every single day, plus to expand our reach into other mediums and socials, while acting as an onboarding and community hub for Nouns.

We have crushed all of our metric goals, 4X-ing our Twitter impressions and daily listens, going viral on TikTok with 8MM+ views, and becoming one of the go-to Nouns DAO onboarding sources for artists, builders, and new Nouners alike. We even managed to squeeze an extra month of operations out of our budget by creating a game (NOMO Nouns) that has generated 7 ETH for the show during its beta release alone.

Our proposed budget for the next 6 months of continued media growth and Community-As-A-Service to the DAO is 319 ETH (53 per month, including funds ear-marked for art contests and community project grants.) However, we are committing to self-raising 50 ETH of revenue through several crypto-native and media-native strategies.

Therefore, our ask of the DAO today is 269 ETH. Please read on to better understand the work we have been doing, the impact we have been having, and our goals for the next 6 months. 👇

Victor Solomon on TNS's success as a media platform and onboarding avenue.

Proposal Summary

In Proposal 128, we set out to turn The Noun Square into "a daily touchpoint for the community and a powerful onboarding tool for Nouns." This prop was structured to cover art contest prizes, operations and team compensation for 5 months, ending Dec 31/2022.

During that time, our team has met and surpassed ALL of the broad goals and specific metrics that we set out for ourselves in that proposal, and we've even stretched our operations an additional bonus month with careful budgeting and some supplemental internal revenue generation.

In the past 6 months we have:

✅ accumulated over 36K followers across TNS socials ✅ went viral on TikTok and received over 8.6MM video views across socials ✅ received over 5MM unique Twitter impressions ✅ garnered nearly 57,000 Spaces Listens on Twitter ✅ hosted our flagship Noun O’ Clock Twitter show 230+ days in a row ✅ empowered and supported many Nounish communities and projects with communications and distribution ✅ onboarded countless talented artists, builders and creatives to the DAO, as well as welcoming many new Nouners as well ✅ developed a game + daily edition collection that has raised 7 ETH of revenue in 6 weeks. ✅ built a CC0 nounish media company from the ground up

We are asking for the DAO's support as we continue to build TNS out as a Nounish Community Hub, cc0 media company and proliferation power-house over the next 6 months.

We are also committing to raise 50 ETH of revenue over this period with several complementary strategies for decreasing our reliance on DAO funding (See "Sustainability Strategy" Below.)

Table of Contents

1. TNS as a Nounish Media Company

• Twitter metrics and success
• TikTok and YouTube metrics & opportunities.

2. TNS as a Community and Onboarding Hub

• The SoapBox Network
• Supporting other nounish projects with distribution
• Welcoming new Nouners to the DAO
• The FOMO Factor
• Onboarding Artists and Builders through art contests and Prop House rounds

3. Our broad and specific goals for the next 6 months
4. The TNS Team
5. Operations Budget
6. Sustainability Strategy
7. THE ASK
8. Conclusion
9. The Messhup x TNS Commemorative Open Edition mint.
10. The Transactions & Multisig

1) The Noun Square as a (Sufficiently Decentralized) Media Company:

The TNS Team is very proud to have produced an engaging and well-attended Twitter Spaces Show called Noun O' Clock LIVE every single day since June 13, 2022.

That's 230+ days in a row!

We have hosted many marquee guests during this time such as Mike Demarais, Alana and Jesse from Variant Fund, Farokh and Mando of RugRadio, Punk 4156, VapeApe, and Ryan Carson... plus many brand new Nouners, and countless interesting nounish builders and artists.

Over the past 6 months, we have accumulated nearly 57K total Twitter listens to our spaces, hosting a total of 580 unique spaces, including our flagship daily NOC LIVE and a slate of weekly community spaces through a new program called The SoapBox.

Twitter Spaces Metrics: Up and to the Right

What is The Noun Square SoapBox?

The SoapBox Network was developed by TNS as a way to leverage our platform to provide Nounish communities with a voice, as well as opportunities to cross-pollinate and collaborate with other groups in the ecosystem.

If The Noun Square is meant to depict an old town plaza with a clocktower in the centre, The SoapBox imagery might evoke passionate nounish subcommunities such as Lil Nouns, Food Nouns and Gnars dragging a soapbox into the Square to stand atop and give a rousing speech to their own community of nounsfolk.

Stepping back out of the realm of metaphor, SoapBox is, simply put, a Network that allows any community in the orbit of Nouns to host weekly Twitter Spaces on The Noun Square Twitter account (usually co-hosted from their own account), allowing them to bootstrap an audience that is comprised of a mix of their own fans, TNS's unique community, and spillover audiences from other SoapBoxes as well.

Nouners Gami and Brennen (of Gnars and Nouns Esports respectively) on their experience with SoapBox

At present, we are hosting approximately 38 Twitter interesting and well-attended spaces per week, including our daily Noun O' Clock spaces and the various TNS Soapboxes.

Twitter Engagement

In addition to our healthy Twitter Spaces metrics, TNS also has a robust track record of increasing both unique impressions and 100% organic engagement on Twitter, from a combination of art contests and games, as well as cross-posting quality nounish content from other accounts and communities too.

Impress-ive Numbers

At the time of our previous Proposal, we had achieved 1.2MM impressions across all our posts, and the baseline trend through to present would have carried us to about 3MM impressions.

In reality, our impression growth has been exponential, with a 5X increase to over 5.4MM in a 5 month period. (See chart above.)

Similarly, our Profile Visits were up 4.6X to 446K, and we completely blew through our previous Proposal goal of 5000 followers, as we are trending towards close to 6000 Twitter followers as of this proposal.

Here is a screenshot from Prop 128 showing our year-end goals for Twitter followers and daily Spaces Listens, both of which we have exceeded (6000 vs. 5000 and 380+ vs. 200 respectively):

Other Media Channels

Although the focus of Prop 128 was growing our Twitter Spaces reach and onboarding artists and creators to Nouns, part of our vision for this time was also to begin experimenting with content for other platforms such as YouTube and TikTok, to complement our Twitter content strategy. We have had some success with both of these platforms during this trial, especially on TikTok (where we went viral in December and continue to get great numbers.)

TikTok

NounFungibleNikki and Hypnos had been working as a team on a Nounish TikTok presence for the NounsNews Project, before that project was discontinued in the fall.

Seeing their impressive efforts and consistency, TNS approached and asked them to join forces and merge our TikTok accounts together under the TNS banner. (Was this the first Nounish Acquisition in history? Maybe not explicitly, but it was nonetheless the beginning of an amazing collaborative relationship that has produced some of our most popular and viral nounish content over the past months.)

Shortly after bringing Nikki and Hypnos into the TNS team, we also saw that JP had been getting some really impressive attention on TikToks he had created for a Brazilian Noggle sticker campaign "Encontre o adesivo." We invited him to join the team, both to run a Portuguese Language TNS TikTok Account, and to advise Nikki and Hypnos on English language TT content strategy as well.

Under the guidance of this new team, the growth of our TikTok presence has been nothing short of incredible; from a baseline of 37,000 views in September, to a steady ~100K in October and November, and then spiking dramatically to over 8 million views in the month of December:

Exponential TikTok Audience growth.

A clever video collaboration between JP on the TNS Brazil account and N/H on the main TNS account managed to go viral twice, one version on each account. After this video (a lighthearted curiosity-hook about nounish tattoos), many of our other videos, including trend videos, interviews and educational shorts, began to accumulate views and organic engagement as well.

For example, check out this TikTok re-packaging of an @Nounish video (with their permission) with nearly 30K views. Or this video of Nikki interviewing a Nouns Vision-wearing Farokh at Art Basel, with almost 80K views. Or this followup to the tattoo video where Nikki explains what Noggles and Nouns are, which has just under 70 thousand views so far as well.

We also ran a very successful Public Good contest on TikTok called #NounsGiveBack, calling on our viewers and community to do something good in their local community and submit a video showing what they'd done. We had participants from all over the world who submitted some really inspiring entries.

The hashtag #NounsGiveBack on TT has received over 300K views across our own posts and all of the entries to date. A 2-minute recap video summarizing many of the amazing submissions has received over 32.5K views as well, you can watch it here. We are planning to launch a second Public Good contest as well in the coming weeks using the same hashtag.

At present, both TNS TikTok accounts have amassed over 30,000 combined unique followers, over 850K "Likes" across our videos, and nearly 8.5MM total views on all videos. For more metrics, our TikTok team has prepared a short deck that provides some additional details and insights here.

This is a huge opportunity to proliferate Nouns, especially to a younger generation of artists and builders, and we are excited to see what the TNS TikTok Dream Team can achieve over the next 6 months with a renewed mandate and continued enthusiasm.

YouTube

We have also begun some experimentation on YouTube in 3 main ways during this proposal period:

1. Streaming all notable Twitter Spaces to YT Live for alternate tune-in and listen-back options;
2. Creating and hosting evergreen/educational nounish video content; and
3. Hosting/re-hosting of co-br

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THIS PROP IS LONGER THAN THE MAX LENGTH FOR SNAPSHOT:

Read the rest of the prop at https://nouns.wtf/vote/226