NOUNS WHISKY ⌐◨-◨

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The best things in life are worth waiting for and either you take from something that has already been made or you create something entirely new.

This proposal is to introduce the ever growing Nouns community to the world of owning premium spirits in your Nft investment portfolio without leaving your front door and, to introduce the world of whisky to Nouns. Our first Nouns DAO offering will be to create and craft a premium, 3-year old Nouns Whisky. Our model is sustainable and returns a percentage of profits back to the DAO.

There are distilleries around the world that have whisky (distilled twice) or whiskey (distilled 3 times) in their warehouses ready to be sold in a barrel or a bottle format to anyone that can then slap a label onto the bottle, create a concept around it and call it your own. This is awesome and is easily accessible for any builder to start something overnight, but why do that if you have the infrastructure, patience and expertise to create something that is authentic and entirely new. This product is then born with the help of the community and collectively we can watch our creation mature, flourish and proliferate over a span of 3 years, and then watch as it leaves the distillery for the real world to take on a life of its own as it finds its way to your home, bar or restaurant.

This project will first take shape with an oak barrel, and Whisky barrel or cask trading is becoming more popular across the world and is considered a better investment in the long-run as whisky is an appreciating asset and therefor probably more valuable down the line than most of the nft projects that you have floating around in your wallet and hidden folder. With Nouns Whisky we’re making it easy, with less barriers to entry, so that anyone with 0.35 Eth in their wallet can buy 1 of 500 barrels of whisky (25L / 6.6 Gallons) on OpenSea. Your whisky barrel will be stored securely in the warehouse and is now tied to your wallet address. This is the beauty of provenance and PBT (physically backed tokens) that record your purchase and ownership on the blockchain.

Ok, you now own a barrel of whisky in a beautiful city in Cape Town, South Africa. You probably haven’t visited our country, you can’t see your barrel of whisky in person, but you’re excited to own something that is actually tangible, real and valuable. So now you must hodl your nft as the whisky ageing process takes 3 years until it is ready to be bottled and shipped. This is why we’ll be installing a live camera feed in the warehouse and doing quick vlogs during the setup phase so that Nouners can watch us start this journey together. And remember you have a cool as f**k, 1 of 1 Nouns Barrel Head artwork that represents 1 of 500 Nouns Whisky barrels in the warehouse, this is ground breaking for the ecosystem! With everyones help this could possibly be the best long-term investment that you’ll make in Web3 in 2023 and only for roughly $450. But the real question is, can your paper hands become diamond hands and hold onto this token until the next bull run?

And now to introduce ourselves. Hi guys, my name is Pierre and I’m the Project Manager for Nouns Whisky, South Africa and this is Andre the Master Distiller, he has won various awards and has been distilling Whisky for 7 years. We’re both makers, builders, love Nouns, everything Web3 and we’re asking for an investment of 102 Eth to create the first of many Nouns Whisky projects over the next 7 years until we reach 2030 when we can release a 7-year old premium whisky born from the Web3 treasury of the Nouns DAO. We will keep 5 barrels aside for this, as it is the perfect goal for us to collectively pursue with ‘One Noun, Every Day, Forever’ on the blockchain. We believe in the ethos of for Nouns by Nouners and then inviting newcomers to join us. This project is our contribution to the Nouns virtuous cycle and a global cultural revolution. We invite you to take a look at our sustainable proposal & vision, and please feel free to ask us any questions in the Nouns Whisky Discord or Discourse with links below, let’s make this happen and do something cool in the consumables category!

Jim Beam x Mila is the perfect campaign to sum up our Nouns Whisky project in 30 sec and honestly, we didn't even know this advert existed until a few weeks back, as the collaboration was launched in 2015. Similar ads can be created for future nounish whisky content.

Mila x Jim Beam Promo Video: Click To Watch On YouTube

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Financially what do we need to make this concept come to life? Let’s break it down simply:

• 10 Eth for production management costs, merchandising, design & local content creation.
• 20 Eth for global marketing, strategic partnerships & paid advertising over 24 months (This amount will be held in a wallet, in Eth and deployed as needed).
• 20 Eth for 100 oak barrels, spirits & labor. These are owned by Nouns DAO.
• 52 Eth for the facility infrastructure that will produce & house the barrels for 3 years (This amount will be converted to USD/ZAR and kept in a South African bank account that can be viewed upon request by the DAO as it will be used to pay monthly expenses over a period of 36 months).

Total ask: 102 Eth (in-depth breakdown below Q&A)

If you have any questions that aren’t posted here please reach out and post them for us to answer: Comment on Discourse.

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Questions & Answers

1. When will the project launch: If approved, on the 15th of February 2023 we’ll have the soft launch on OpenSea. This project has been in the works for 6 months, if approved we're ready to roll.
2. How many barrels are owned by the Nouns DAO? = 100 barrels / Nfts
3. How many barrels are up for sale to the public? = 400 barrels / Nfts
4. How many bottles are there in a barrel? = 40 (500 ml, 16,9 oz)
5. What is the barrel nft price? = 0.35 eth (roughly $450)
6. Is there a creator royalty? Yes, 5% (2.5% to Nouns DAO, 2.5% to Nouns Whisky)
7. Is there a Whitelist? No, first come first serve.
8. Can I re-sell my barrel nft? Yes, you can do this at anytime in the next 3 years or the holder can enter a storage agreement with the Distillery and the Whisky can age further.
9. Can I re-sell my bottles in 2026? Yes, as separate nfts in a new collection that we’ll open on OpenSea.
10. Will the barrels ever leave the warehouse? No, only bottles will be shipped to the buyer that requests to do so.
11. In 2026 how do I redeem my bottles? You’ll burn the barrel Nft to redeem them. Fun fact, barrel makers actually do char the barrels.
12. Do I pay for duty costs, shipping, postage & final packaging of the bottles in 2026? Yes, these costs will be calculated in 2026.
13. Can my bottles be shipped worldwide? Yes, besides Antartica & the metaverse.
14. Do I have to be of a legal age to buy a Nft tied to a barrel of whisky? Yes
15. Does the distillery have the licensing to sell the barrels to the public? Yes
16. Do you have to be of a legal age to consume the whisky? Yes
17. Do you have to present identification when claiming your bottles: Yes
18. Is this financial advice? Definitely not. DYOR. Google whisky cask investments.
19. Is this going to be a lot of fun? Hell Yes!
20. What is the flywheel & virtuous cycle? Besides the 100 barrels that the Nouns DAO owns, it will receive an additional 10% of the net income of the Nouns Whisky sales from the 400 barrels on OpenSea. We will also open a Nouns Whisky Instagram, Twitter, Website & Newsletter. We will continue to keep on making more Nouns Whisky Barrels year by year and start a Nouns Gin & Vodka brand down the line.
21. What is the proliferation process? By creating hype around the whisky project on a global scale with paid advertising and strategic partnerships. We will also introduce South Africa to the Nouns ecosystem by starting with the Whisky project and then branching off into other R&D opportunities.
22. Are we a Nouns Whisky DAO? Not at the moment, this could be something that we introduce down the line once we have the basic Nouns Whisky infrastructure in place.
23. Are we a Nouns Whisky Bar? A small one yes, we will host a pop-up bar every 3rd month at the distillery with a live feed so Nouners can tune in.
24. What is our Nouns Whisky Club? This will be a project that we will introduce in Q3 of 2023.
25. Do we own the Nouns Whisky or Whiskey names? No, we encourage other distilleries to create their own versions and join the global community.
26. Will we be making Whisky for other DAO's? No, we're doing this exclusively for Nouns.
27. Is this Probably Something in 2023? Most definitely!

With all the love & effort going into this project, it is a community endeavour and we plan to work with Nouns builders & content creators, the general community and anyone that wants to join us on this exciting journey to create this high-end luxury Nouns product that you can hand down to further generations if you have diamonds hands!

And remember: ‘Whisky’ derives from the Gaelic term usquebaugh which translates as ‘water of life’ and Nouns are the seeds of Web3 that we can help grow and prosper through this project for years to come.

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NOUNS WHISKY ⌐◨-◨ : The In-Depth Business Details.

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1. The inception and execution is broken down into 6 x Phases.

Phase 1 - Nouns Nfts - January & February 2023

• 500 Barrel Heads are designed & generated and uploaded to OpenSea manually. No minting site. View the first batch here: Nouns Whisky Barrel Nfts
• Nft sales / claiming starts on the 15th of February 2023 with a soft launch.
• The DAO holds 100 barrels and can decide how these are allocated.
• The distillery holds 400 barrels and these will all be sold to the public at 0.35 eth each.
• The project does not need to sell all of the Nfts at the soft launch as this is an ongoing project.

Phase 2 - February & March of 2023

• The Pienaar & Son Distillery will source and acquire the 25L Oak Barrels.
• A 3-year lease on a storage facility will be negotiated and locked down for 36 months.
• Sin tax licensing will be registered for the project.
• Insurance for the barrels will be setup.
• A security company will be contracted to make regular rounds at the facility during the projects lifespan.
• Employment of labor will be needed to set the barrels up in the storage facility.
• Public Liability insurance will be set up for the labourers & potential visitors.
• A pallet jack will be bought to move the barrels, bottles & liquid around in the facility.
• Liquid for the whisky barrels will be produced.
• Holding tanks (2x200L + 2x500L) will be acquired for the facility.
• Internet & a permanent computer is set up in the storage facility.
• A camera is installed in the storage facility so that anyone can view the process of the barrels being set up via the Pienaar & Son website.
• The distilling of the whisky barrels starts in mid April.

Phase 3 - March & April of 2023

• Provenance / ownership of the barrels will be recorded with the Nfts ID and these Nfts can be re-sold from the launch date over the span of 36 months until the whisky is ready to be bottled in 2026.
• A press release will be compiled explaining the collaboration between the Nouns Dao project & the Pienaar & Son Distillery.
• This will be sent out in late March to various news outlets across South Africa and to select Nft, whisky, food & beverage news websites.
• A more in-depth Nouns Whisky website will be created.

Phase 4 - May 2023

• 4 x Small events will be held at the distillery with Nouns memorabilia on display.

Phase 5 - June 2023 onwards

• The barrels will be monitored by the distillery over the coming months and updates will be added to the Nouns Whisky website for all holders to see.

Phase 6 - March / April / May / June 2026

• The whisky will be ready to be bottled & packaged for the Nouns DAO & the public holders.
• 40 x (500 ml) bottles will be available from each barrel, also accounting for liquid evaporation over 36 months.
• The owner of the barrel will then be able to ship these bottles to a specified destination across the world. P&P / Shipping will be for the holders cost. Or the holder can enter a storage agreement with the Distillery and the whisky can age further.
• If the holder chooses to redeem their barrel and put their 40 bottles up for individual sales on our OpenSea page, this is an option.

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2. Nouns Whisky South Africa Project Costs:

For this project to proceed, upfront costs are necessary to create the Nouns Whisky infrastructure and to produce the liquid. We are asking for 102 Eth with the aim for the DAO to recoup this investment through their 100 Nft sales if they choose to do so. Pienaar & Son have a proven track record in running a profitable alcohol business for over 7 years.

Why have we chosen Nouns Whisky as the product that will kick-start Nouns proliferation in South Africa? Sustainability is the answer. Alcohol products have played a fundamental role in supporting and helping to pioneer the art & music scenes across South Africa over the last 20 years, and now with this business plan Nouns can join the playground.

20 ETH ~ WHISKY PRODUCTION

The bulk purchases here will be made in the first 2 months of the project.

• Purchase Oak barrels (100 guaranteed to be produced for the DAO)
• Produce new-make spirit to fill the oak barrels. The oak + ageing time is what gives whisky its characteristic flavour.
• Depending on public sales, the additional barrels will be purchased and liquid di

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