Top Performing Scenes Reward Program

by 0x611799f2a326ef01f6e5e499adf144fb3479b676 (uncoolpom)

Should the following $90,000 grant in the Platform category be approved?

Abstract

Based on the results of this DAO Poll, the Decentraland Foundation is proposing to develop a pilot program for the Awards for Top Performing Scenes. The total amount of MANA requested in this grant will be fully allocated as rewards for the top 20 performing scenes over the next 3 months. Subsequently, the intention is to transfer ownership of the program to the community itself.

By implementing this approach, we aim to encourage scene creators to continuously enhance their work.

Grant size

90,000 USD in DAI

Project duration

3 months

Beneficiary address

0x8F55aFE45C1058a6cD353F4dC80A7dC41435C909

Email address

pamela.corvino@decentraland.org

Description

The Decentraland platform emphasizes user-generated content, including wearables and scenes. This high-quality content not only attracts and retains users but also stimulates the marketplace, ultimately increasing revenue for the DAO. Therefore, it is crucial for the DAO to incentivize the creation of exceptional content to maintain this positive cycle.

Currently, the DAO operates a grant program to stimulate the development of in-world experiences. However, beyond this initial support, there are no direct incentives for creators to continue enhancing their scenes. To address this, we propose a Rewards Program for content creators with a focus on Web3 Users (those logged in with their own crypto wallet) and Engagement. This program aims to encourage existing creators and attract new ones, pushing the quality of content and emphasizing user retention.

We will utilize metrics such as Web3 Unique visitors, visits, retention rate, time spent, and returning visits to build a comprehensive ranking system.

How will we build it?

The process involves creating five different scene rankings, each corresponding to a key metric. These rankings are then combined using Borda’s count method, with the formula:

scene_score = value(position_ranking_1) + … + value(position_ranking_5)

The value of each position in the rankings is calculated using numbers derived from different percentiles of a normal distribution. This method ensures that ranking in the top positions is more rewarding.

Points to be considered:

• Only Web3 users (users owning a wallet) will be eligible.
• A scene refers to the Base Tile ID. Moving your scene elsewhere will count as a different (new) scene.
• All scenes in Genesis City can participate in the contest, excluding plazas and roads.
• For now, Worlds are not included.
• If the same “group” has more than one scene in the ranking, they will be rewarded for the one with the best position, and the other one/s will be neutralized, making way for the next one in the rank.
• We will publish the rankings for the Top 50 Scenes.
• Timeframe: All the information used in the program will be based on "Current month" timeframe. We will only retain historical data for the current month & the last one in storage, ensuring transparency and efficiency.
• Transparency and Data: All the information utilized in the Rewards Program is already public and available in our catalysts. To facilitate analytics, we are sharing pre-processed data, intermediate tables and the ranking code repository.

Roadmap and milestones

Week 1 and 2

• Create all the Data sets & intermediate Tables needed for the analysis
• Create an open repository for the code behind the Ranking Logic.
• Create a Data Studio for daily visualization of partial results & Final ones.
• Create a special view in Data Studio for suspicious activity flagged per scene. Week 3
• Validation of partial results
• Special attention to Fraud Detection

September 1st

• Have a Q&A Open space with the community
• Publish Final Results
• Payment procedure

October 2nd

• Have a Q&A Open space with the community
• Publish Final Results
• Payment procedure

November 1st

• Have a Q&A Open space with the community
• Publish Final Results
• Payment procedure

Fraud Prevention Measures: To ensure the integrity of the Rewards Program, we have implemented the following constraints to prevent fraud:

1. Scene Visits: Only stays lasting more than 5 seconds within a scene will be considered for the program. Visits lasting 5 seconds or less will be excluded from consideration. Additionally, sessions longer than 45 minutes will be valid, but the count will be capped at 45 minutes to avoid excessive influence on rankings.
2. Bot Detection: Users creating more than 4 wallets from the same IP address or User Agent within a day will be flagged as potentially fraudulent and tagged as bots. These flagged wallets will be removed from the program.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp