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DecentralandDecentralandby0xBB7B59Afa3A0E5Be143b8fE9C641F00c1ecB9d690xBB7B…9d69

Meta GamiMall Expansion & Empowerment (Traffic Generation ToolKit)

Voting ended about 3 years agoSucceeded

by 0x9b3ae2dd9eaad174cf5700420d4861a5a73a2d2a (MetaGamiMall)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?

Abstract

1

Meta GamiMall is one of the first DCL DAO projects, a gamified metaverse mall. After 14 months of hard work, we used multiple events to prove that our unique Game+Advertising model (Play to Earn to Advertise) is able to effectively attract brands to Decentraland, and generate relatively large & sustainable traffic (even in the bear market).

So next,

A/ we not only want to upgrade our experience and invite more brands and larger traffic

B/ but also want to develop a Traffic Generation Toolkit for other Decentraland projects and help them generate sustainable event traffic.

Thus, we would like to apply for another grant to push our project into a new stage.

Grant size

59,500 USD

Beneficiary address

0x9B3ae2dD9EAAD174cF5700420D4861A5a73a2d2A

Email address

metalivestudio@gmail.com

Description

What is Meta GamiMall?

Meta GamiMall locates at 146,60, Aetheria, Decentraland. We are one of the first DCL DAO projects, to create a gamified mall for games and social activities.

Jump link: https://play.decentraland.org/?island=I2sim0\&position=145%2C60\&realm=dg

Last DAO Proposal: https://governance.decentraland.org/proposal/?id=3511f910-4167-11ec-be0c-afec86cba5e5

GitHub Repo:

Smart Items: https://github.com/MetaLiveStudio/dcl-smart-items

Whole scene: https://github.com/MetaLiveStudio/MetaGamiMall_GA

Main Achievements

Achievement 1/ Lead brands and traffic to Decentraland with MetaMine Season 1 and small-scale events

2

MetaMine is a large-scale event that aims to bring brands and players together

Video introduction: https://vimeo.com/manage/videos/771748199

A. Lead brands and communities to Decentraland.

33

B. Generated large and long-term traffic

34

C. Fun and profits for players

3

Review video: https://twitter.com/MetaGamiMall/status/1601899735480254470

*Other Small-scale events to lead brands and traffic

35

Achievement 2/ P2E2A( Play to Earn to Ads) mode (Adjusted from the previous Play to Earn to Shop model)

The P2E2A model combines gaming experience and advertising. It enables

  • brands to reach their advertising purpose regards to visibility, traffic and generating promotional materials.

  • players can have fun and profit in this model.

4

System Architecture

The system is a 3 layers structure.

The Underlying Layer supports the upper layers and ensures the storage of user data, multiplayer actions, and smart contract transactions

The Function Layer provides different features including Virtual Currency, In-scene NFT rewards claiming and a dynamic pricing system

The Experience Layer includes the game and advertising system, provides the actual player & brands using experience

5

Achievement 3/ Multiple Cool features

6

What have we learned?

1/ P2E2A Model proved

Our events have proved that our P2E2A model can effectively drive brands to Decentraland, and generate relatively large and long-term traffic.

2/ We noticed huge technical barriers for Decentraland projects to generate long-term traffic

Many Decentraland projects are struggling to maintain their traffic even if they can create some nice experiences. This is usually due to the lack of some key functions, for example

  • Virtual currency (or score) system which is the foundation for long-term game experience

  • In-scene NFT rewarding system that makes sure players can get rewards without the need to send wearable or NFT rewards person by person

  • Dynamic pricing system controls the difficulty of obtaining rewards that helps to maintain the traffic

62

  • The development of their underlying layer that supports the above functions.

61

What’s next?

1/ Upgrade our experience and invite more brands & larger traffic

2/ Package the core technologies that we’ve developed and create a Traffic Generation Toolkit for Decentraland projects, and help them to generate sustainable event traffic.

*Check key success metrics & details below

Specification

We will break down our plan in detail here:

1/ Upgrade our experience and invite more brands and larger traffic.

Key success Metrics:

  • 30%-60% traffic growth during MetaMine Season 2 (month total person times, MAU)
  • 30%-60% traffic growth after MetaMine Seasons 2
  • We will revise the goals during & after MetaMine Season 3 based on MetaMine Season 2 metrics

Task lists:

6

2/ Package the core technologies that we’ve developed and create a Traffic Generation Toolkit for Decentraland projects, and help them to generate sustainable event traffic.

  • Virtual Currency Creation
  • In-Scene NFT rewards claiming
  • Dynamic Pricing system
  • Discord Bot stocking alert
  • Player data management
  • Onchain reward management

We would like to help them overpass the technical barriers and generate sustainable event traffic. This toolkit will help projects to easily set up their unique virtual currency, create their NFT reward claiming system, and enable their community to check reward stocking status via Discord.

Key success Metrics:

  • Implement Traffic Generation Toolkit in 5-8 Decentraland key projects

  • Effectively help them generate sustainable event traffic. This means at least maintaining traffic longer than 7-21 days after the events. This will be especially for the kind of event that could not hold traffic longer than 1 day, i.e party night. (on the premises that they follow our guidelines.)

Task lists:

7

Budget Overview

This budget will support the development of Meta GamiMall for another 8 months. Please check the document below for more details.

8

Budget Details Breakdown: https://docs.google.com/spreadsheets/d/1dvTJdbGH_EuOfbOlK11cMaNN4pumyOLUx5npVw4cVIY/edit?usp=sharing

Economic Sustainability and Income Sharing

MetaMine Season One is a successful proof-of-concept event, and we already managed to balance a small part of the cost. In the future MetaMine Seasons 2, we have the confidence to ask for more sponsorships, and eventually, in MetaMine Season 3, we aim to make the MetaMine event completely self-sustainable and keep leading brands and traffic to Decentraland continuously without the need for more grant support. And we would like to send 5% of the income to DAO’s address in the upcoming MetaMine Seasons, no matter whether we get profits or not.

Personnel

Meta Charlie, aka MetaDoge - Project Lead/ Chief Architect

Founder of Meta Live Studio and Meta GamiMall, lead Meta GamiMall project for 14 months, 2 years experience in Decentraland architecture design and SDK development, active Decentraland DAO participants, 10 years professional architecture experience.

Wacaine - Chief Game & Experience Developer/ Technology Consultant

Decentraland OG developer that has led the SDK and backend development for 14 months. 2 years of SDK and game system development, Wacaine is also an active Decentraland community member that has a phenomenal reputation in the developer community

Meta Roman-Smart Contract and Backend Developer

Led Meta GamiMall smart contract and Backend development for 14 months .3rd-time technical founder. 15+ years experience in hands-on web product development from startups to enterprises.

Ina - SDK developer

Meta Mark-Marketer/Community Moderator/Business Developer

Barika- architecture & Wearable designer/ Modeller

Frosty - Community Marketer/Moderator/Event Organizer

Paulyong -Decentraland tour guide

-We need to seek a new project manager assistant after securing the grant

Check more personnel details: https://docs.google.com/document/d/1I2HVSBS8B6WDQkDI\_80A0TD1a5Ld7V0GqPtD_VEygGU/edit?usp=sharing

Roadmap and milestones

We will host MetaMine S2 and S3 in Month 4 and Month 8. So as a result, we will divide our roadmap into 2 stages based on the MetaMine schedule.

Stage One: Month1 - Month 3 will focus on

  • MetaMine experience improvement (Phase 1)

  • Traffic Generation Toolkit technical and administrative preparation

  • Toolkit Experiment & Illustration scene development

Month 4 - MetaMine S2

Stage Two: Month 5 - Month 7 will focus on

  • MetaMine experience improvement (Phase 2)

  • Traffic Generation Toolkit promotion & implementation

Month8 -MetaMine S3

Plus, we would host 1 event per month to introduce our updates to the public.

*Please check the plan detail breakdown from Month 1 to Month 8:

https://docs.google.com/document/d/1erAqwzNJuaZCCOvVNYbf_HRAGGfIjgWJDeB1tEcxuvc/edit?usp=sharing

Vote on this proposal on the Decentraland DAO

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3.2M VP24.6%
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Timeline

Dec 19, 2022Proposal created
Dec 19, 2022Proposal vote started
Jan 02, 2023Proposal vote ended
Oct 26, 2023Proposal updated