Big Yellow Fishes - Promotional Content

by 0x19f10e449a2479b4ff0fdf9db65ad021674f3699

Should the following $5,000 grant in the Social Media Content category be approved?

Abstract

Big Yellow Fishes (BYF) is a Metaverse media and marketing company. Initially focusing on Somnium Space, the BYF team have recently branched out into other platforms such as Hyperfy, Mona, Voxels and now wish to expand offerings into the Decentraland community. BYF will produce a series of short-form media content including live performances from within Decentraland and promotional, journlaistic pieces, that highlight creators and parcel owners from within Decentraland. BYF also plan on releasing a community-first, vox-pop style series. BYF currently consists of Tom, a marketing specialist in the gaming industry, and Matt, a senior media/games design lecturer. BYF aim to push Decentraland to the masses by producing community first content.

Grant size

5,000 USD in DAI

Project duration

3 months

Beneficiary address

0x19F10E449A2479B4Ff0FDF9dB65AD021674f3699

Email address

bigyellowfisheslive@gmail.com

Description

Big Yellow Fishes (BYF) should recieve funding as their track record of producing content for Metaverse platforms is impressive, with videos reaching millions of influential, social media audiences within the space. BYF produce modern, fast and engaging content aimed at introducing newer audiences to platforms and thus transfering them into the worlds themselves.

Decentraland, along with other Metaverses, can be difficult to sell to a newer audience, with negativity and slander being reported in the news. BYF provide audiences with short-form content on popular channels such as Twitter, YouTube and TikTok engaging with people straight away, slowly changing the narrative that is surrounding Metaverses, which naturally converts to people logging in themselves.

Along with traditional benefits that a company like BYF provide, their recent collaboration with Yauga, a metaverse wellness company, can easily be converted to bring them into decentraland too, along with their partners, the BAT community (Brave).

BYF are used to dealing with challenges that working in the NFT/WEB 3 space bring, however, the benefits strongly outway the negatives and provide a fantastic opportunity for companies like BYF to promote Metaverses such as Decentraland.

Previously BYF have recieved a small, financial grant from Somnium Space until completion. Not only does this prove that BYF are able to fufill grant terms, it also shows that BYF are ready to take their next steps in working with a larger, more established Metaverse.

Although BYF are only asking for a small amount of captial, they believe this a perfect oppourtunity to prove to Decentraland and it's community what they can do. BYF aim to apply for further funding in the future, once a relationship has been established.

Overall, BYF believe they can really add something special to the Decentraland eco-system, and promote the Metaverse in a new, more exciting light, on social media channels and beyond. Everyone at BYF is excited to begin working and exploring Decentraland and producing the very best content!

Roadmap and milestones

MONTH 1 -

1. Release of 'Metaperature Sessions' - A Metaverse series promoting musicians and other creatives in the space. These will be organised, produced and filmed within Decentraland itself. Our KPI for this will be to release one video per-week involving either a performance or a interview.

2. Short-form content surrounding Decentraland, this may include community events, parcel highlights and vox-pops. These will be released on a regular, ad-hoc basis, and will be shared to the Decentraland Discord.

MONTH 2 -

1. Continue everything in Month 1.

2. Produce a Decentraland promotional video, featuring members of the community and spaces within the Metaverse. Our KPI for this will be to release this by the end of month 2. We are estimating that this will be between 30-60 seconds.

MONTH 3 -

1. Continue everything in Month 1.

2. Close project and wrap up any final videos. Begin discussions regarding further funding opportunities.

ENTIRE PROJECT

1. All videos and content we produce will be promoted on our Twitter account (@bigyellowfishes) as well as setting up a brand new TikTok account. We will be happy to share any content we create with the decentraland community via Discord.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp