600 posters to boost Decentraland

by 0x2faab28f398c330430157893a48edc3799d99159 (LandLordDao)

Should the following $9,700 grant in the Social Media Content category be approved?

Abstract

An exclusive collection of 600 NFT posters will be launched on Opensea to anticipate the launch of the mobile version of Decentraland, facilitating its adoption and at the same time promoting the platform. These posters will be distributed for free in different communities and aim to attract a diverse audience and increase the number of users.

Grant size

9,700 USD in MANA

Project duration

2 months

Beneficiary address

0x2faAB28F398C330430157893A48EdC3799D99159

Email address

landlorddao@gmail.com

Description

We propose to create 600 unique posters, which will be minted as NFTs, forming an exclusive collection on OpenSea that will be distributed free to the public. We will use a dynamic QR code to track visits and thus evaluate the impact of this project. This initiative aims to anticipate the launch of the mobile version for Decentraland and widely promote the platform and its community. Not only will it increase the visibility of DCL, but it will also attract enthusiasts of NFT, crypto art, metaverse, and other crypto and technology sectors. The 600 posters will be distributed for free in various communities and platforms, mainly on WeChat, which has an active audience very interested in virtual worlds and metaverses, allowing us to capture their attention and increase Decentraland's presence on social networks.

Design:

• Style: The posters will have a futuristic style with a strong social connotation, representing Decentraland's platform faithfully. The illustrations will consist of technological scenarios with structures evoking decentralization, democracy, freedom, and endless possibilities.
• Content Inclusion: Each poster will contain a QR code integrated into the scene in a strategic area pointing to Decentraland and will include the logo as part of the representation. Strategy:
• Social Media: Multiple posts will be made on major platforms like WeChat, TikTok, Twitter, and Discord.
• Audience: The target audience will be global, with a strong focus on the Chinese market. In this image there are groups with a total of almost 4000, LAND and MANA investors, and this is only a portion of all the users who will see the posters.

Expected Results:

• Increase traffic in Decentraland and community user numbers. - Raise brand awareness on the aforementioned social networks.
• Showcase DCL's uniqueness through diverse and visually impactful content, with images generated by AI. Conclusion: This project aims to facilitate the adoption of the mobile version of Decentraland and expand the platform's presence to a broader audience through creative and eye-catching visual content. Taking advantage of the current trend in AI, we hope that these manually edited, futuristic AI-generated posters will not only increase the visibility of DCL but also inspire interest and participation among those who have not yet joined the platform, thus gaining more users and expanding our community.

Roadmap and milestones

Months 1 and 2: Design creation and post-editing of the 600 posters.

Month 3: Minting the NFTs on Opensea.

Months 4, 5 and 6: The NFTs will be promoted on social networks and sent for free through participation strategies.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp