Clipper DEX Scavenger Hunt in Decentraland!

by 0xe07a2e8ff209e3b59b29347933040d0039b674a0 (floss2xdaily#74a0)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Community category be approved?

Abstract

Clipper is a decentralized exchange, designed by Shipyard Software and tailored to retail traders. We have a very active community, with a discord of over 80,000 verified members. To engage and educate our community, Clipper runs quarterly Adventures. Adventures are an immersive experience that are a cross between a digital scavenger hunt and a Harry Potter Hogwarts House cup. In each adventure there are several teams, consisting of Ships, Captains, and their crew of pirates. The Ships race through activities in the digital world to try to complete quests designed to teach them about our shared decentralized space.

Clipper would like to partner with Decentraland for a scavenger hunt as a basis for our next adventure in February 2023.

Grant size

30,300 USD

Beneficiary address

0x1113DB6080ea2B9f92B2e9937ea712b3d730b3F1

Email address

ben@shipyardsoftware.org

Description

Clipper Adventures are rich with worldbuilding, and have an extensive backstory. Each of the six ships has an origin story with a legendary captain and a unique item of power. For the Decentraland themed adventure, the crux of the story would be that the crew of the six ships enter Decentraland after being told that their Item of Power has been stolen. They are now tasked with retrieving it! Pirates will be given six clues, each clue leads to a separate location within the world. Once they solve the clue’s riddle and reach the intended location, they will be met with a small treasure hunt. Shards of the item of power will be scattered across that location. Once all shards are found, a kiosk will appear, and after entering the correct password (told to them by their Captains in Clipper Community) they will be granted with an NFT wearable that represents the item of power. If a pirate is able to solve all six treasure-hunts and collect all six items of power, they may return to the starting point and retrieve a SuperUser reward.

Our most recent adventure (Nov-Dec 2022) had 30,000 user signups. These are active, knowledgeable Web3 participants. All are familiar with and use their web3 wallets, and are excited to learn about various quests the Clipper team designs for them.

The principal activity planned for February 2023 would be sending our users to Decentraland for a scavenger hunt. Fun, educational exploratory activity for our adventures which boosts Decentraland’s network activity and gains long term users!

Specification

Product Design ($10,200)

(As quoted by competitive T1 design company in the space)

Starting location design ($1000)

Initial wearable design ($400)

2D → 3D design models for the Item of power (x6) (6x$400 = 2400)

• Dao Shi Tong’s Sextant for the Fleet Elite
• Jason’s Divine Ram Head from the Amaranth Argo
• Mora Moonsinger’s Moonscythe from the Sapphire Sphynx
• King Midas’s Philosopher’s Stone from the Golden Galleon
• Defi Jones Locker from the Flying Dutchman
• Chih Shing’s Jeweled Bloody Sword from the Bloodsail Bandit

Vegas City Gamification ($6000)

Superuser reward for the Pirates that completes all 6 treasure hunts ($400)

Clipper <> Decentraland Integration ($5,800)

• Developer work to integrate Clipper inventory screen with Decentraland ($5,000)
• Storyboarding ($800)

Community Management ($6,800)

• Social media amplification and promotion ($2000)
• Compensation for 24 captains (4 captains x 6 ships) - $4800

New user acquisition ($7,500)

For our most recently completed Clipper Adventure, we capped sign-ups at 30,000 and hit those numbers within a week of opening regular access. Regular signups were free, and even still we had an early-access sign up week, where we sold 5,000 early access tickets for $10. We sold out of those in 12 hours. We expect that we should have similar numbers for a joint event in Decentraland. Even with one quarter the level of enthusiastic participation, we would see 7,500 web3 native users signing up for the Decentraland event. 7,500 Web3 native users sent to Decentraland and have them explore over the course of weeks, enough time to build habit and become long term users. 7,500 savvy users x $1 Customer Acquisition Cost (CAC) = $7,500. We expect this CAC to be variable. If fewer come, the grant would pay less money. If more come, the grant would increase to cover those members.

Adventures require enormous effort from the team at Shipyard/Clipper. During the month long Adventures, nearly half of our team of 12 works on these events full-time. And it doesn’t include the work spent in advance planning and developing. Prices are estimates and likely underestimate fully-loaded costs given the efforts of the company and the amount of man-hours dedicated to pulling off successful adventures.

Personnel

Mark Lurie - CEO, Shipyard Software

Ben Klein - Head of Community, Clipper

Temo - Senior Software Engineer, Shipyard Software

Drew Tozer - Head of Design, Shipyard Software

James Ashton - CEO, Vegas City Limited

Paul Singleton, Technical Project Manager, Vegas City Limited

Roadmap and milestones

• 90 Days for planning, development, implementation, and execution
• By Jan 15 - Completed story line
• By Jan 30 - completed Items of Powers and wearables
• By Feb 15 - completed started location design and build; completed build of six Item of Power locations

Vote on this proposal on the Decentraland DAO