Support DCL Reporters and Improve Content Quality

by 0xd2d950cea649feef4d6111c18adbd9a37b3a9f63 (Report)

Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?

Abstract

Since January 2021 The Decentraland Report has been a platform for community members to join as reporters and preserve the history of the metaverse. We have established our rewards system automation, and approved a 10% royalty return from The DCL Report to DCL DAO. Now, by increasing the content quality and introductory ecosystem value tutorial content, we bring about a greater sense of community understanding of everyone's work across the entire Decentraland ecosystem.

Our surveys show high user satisfaction, retention, and an active creative economy. We offer valuable opportunities which allow members to receive both crypto and fiat rewards and hope to extend our support to reach a point of self sustainability.

Grant size

120,000 USD

Beneficiary address

0xe8C599568Fb76884C1100278A0430011067707Ec

Email address

kevinonearth999@gmail.com

Description

The Decentraland Report team has been preserving the history of the metaverse since January 2021, bringing Decentraland to the attention of hundreds of thousands of people around the globe. As seen on Major News Networks such as CBS, NBC, Cointelegraph, and more, The DCL Report has grown by developing meaningful experiences around easily discovering and joining Decentraland. However, many creators/developers/designers have yet to discover ways to start exploring the Metaverse.

To prepare for a growing community, our team completed development of an automated rewards system which delivers our $REPORT tokens and NFTs via a smart contract. This initiative was accomplished with the help of community sponsors and the Decentraland DAO to solve problems in security, user retention and scalability.

For example, the increasing size of the community would be limited by the amount of prizes a person could manually send. By successfully automating this, we now are able to keep our $REPORT token distribution fair, transparent, and gives our DAO the potential to remain a platform for the community members to tell their story as they build and participate in the metaverse. Rather than request $240k at once to build this as well as optimize our quality systems, we broke this up into segmented efforts.

This is our 3rd revision of this particular grant proposal as in the first 2 versions we seeked to do “Quality” and “Reach” efforts at once. After hearing community feedback, we will break this down into 2 efforts, where currently quality is going to be the only focus. We will be led by none other than Pink Bambii (Imen Maaroufi, of Pink & Shades) who’s focus will be managing our team, meetings, personnel changes, documents for transparency, content planning, etc. Previously this was taken on by KevinOnEarth, but to offer diverse leadership and new ideas PinkBambii honorably takes on this role after nomination from the DCL Reporters.

Our decentralized news network is a reputable and cost effective method to generate content about Decentraland. In addition, it gives community members an open platform they can participate in at various levels. Whether as a reporter, or viewers using their $REPORT tokens to reserve coverage and amplify their voice in the metaverse.

Our goal is not to depend on DAO funding to sustain The Decentraland Report. We have budgeted this grant funding to elevate the overall content quality to help the ecosystem and reach a community size where we can maintain our monthly operational costs (i.e. developers, designers, video editors, community managers, social media/marketing director).

Specification

To address sustainability a SaaS business model has been established. Through a strategic partnership with Xpand.GG, The DCL Report retains 90% of revenue from donations and recurring subscriptions on our community page. Through our Xpand powered Community Page, we can automatically divide revenues across our team as well as our royalty payment to the DCL DAO. We will also pursue long term sponsor partnerships which can allow for more sustainable capital infusions to maintain operations.

With essential infrastructure to support our growth in place, we envision attracting like minded creators who will be positive contributing members of the Decentraland ecosystem.

The style of our content will aim to attract individuals within the following demographic: Ages 20 - 40 Individuals Interested/Active in Web3 & Metaverse University/Higher Education Student & Faculty Backgrounds in Computer Science, Design, Music, and Art

We will focus on posting content within relevant contexts and social channels (i.e. Twitter, Instagram, Youtube, IRL events).

While content is hosted on each Reporters individual channels, content is also now hosted across DCL Report social and content channels. The budget allocation below is a framework for spending which will allow us to optimize content, ultimately reach our goals in content quality and community size which would enable us to acquire sponsors that could offer sustainable capital for operations.

Weekly Reporter Generated Micro-Content for Social Channels for 6 months ($4k/reporter, 6 Total Reporters): $24,000

Lead Video Editor (7 Individual Report Videos, and 1 highlight Video/week): $24,000

Program Manager: $24,000

Reporter Equipment (Camera, Lighting, Microphone; $2,000/reporter): $12,000

Cross Channel Content Manager: $16,000

IRL Event Presence and Attendance Budget (4 events attended): $10,000

Chief Newsletter Editor: $6,000

6 Months of “MetaMoments Wearables” Giveaways: $4,000

TOTAL: $120,000

Funds managed via a Multi Signature Wallet via Gnosis-Safe.io; 3 wallet owners, 2 managed by KevinOnEarth and 1 by CEO of Xpand Alek. This is done to prevent hacking and transparent tracking of fund use and disbursement.

We are a Decentralized News Network that will always be owned by the decentralized community! By watching and joining our community they will earn rewards, learn how to navigate the metaverse effectively, and use the $REPORT tokens acquired to have their projects covered in the news when they decide to release work themselves.

In addition we will also reinitiate our MetaMoment Wearables monthly drops. The cost breakdown for this is $300-$500 to the wearable creator depending on quality or complexity, like, top. Then ~$200 for the publishing, and then the Reporter who captures the picture that is voted the MetaMoment of the month, that we create the wearable after, is given $250 as a prize. Another incentive for Reporters to capture good stuff during their stream to get that prize.

We will also execute a strategy around event attendance and an IRL presence through speaking engagements, which will bolster networking opportunities to connect with individuals inside the web3 space, but also individuals outside of Decentraland seeking to discover web3 possibilities in the “real-world”.

The events which we are targeting include: DCentralMiami, ETH San Francisco, Consensus, International Conference on Internet of Things Based on Blockchain (ICIOTBB), Blockchain Africa Conference.

Personnel

Operations Founder - KevinOnEarth999 (www.ImagineOnEarth.com) Program Manager - PinkBambii (https://pinkandshades.com/) Graphic Designer/3D modeler - Sango of the East CGI and Animations - Cinetica.Studios Lead Video Editor - Nadim Content Manager - Stefan Chief Newsletter Editor - Lena

Reporters KevinOnEarth NFTuesdays - Tuesdays from 11PM UTC to Wednesday 12AM UTC & Thursdays from 11PM UTC to Friday 12AM https://www.twitch.tv/KevinOnEarth999

MetaTrekkers - Wednesdays from 1AM UTC to 2AM UTC https://www.twitch.tv/metatrekkers

FriskyBumbleBee - Wednesdays from 11PM UTC to Thursday https://www.twitch.tv/friskybumblebee

Moustafa - Thursdays from 4PM UTC to 5PM UTC https://www.twitch.tv/MoustafaSb

Fabinho - Fridays from 11PM UTC to Saturday 12AM UTC https://www.twitch.tv/fabinhodcl

Ina_DCL - Saturdays from 6PM UTC to 7PM UTC https://www.twitch.tv/ina_dcl

Reporters get rewarded as of now in a few ways:

• 1 of 100 wearable Report #13
• 1 of 1 Wearable Report #26
• Even revenue share of Xpand donations
• $REPORT tokens weekly
• Retain all of their own channel revenues, and sponsor fees.

Roadmap and milestones

To see our progress to date you can take a look at our Gitbook: https://kevin-on-earth.gitbook.io/the-decentraland-report-or-a-p2e-news-channel/

We conducted various surveys and analysis across our platform. While the web3 community sentiment has certainly shifted with the current market conditions, our audience has continued to stay engaged.

Using Qualtrics to measure Net Promoter Score of 66, which is held as an Excellent Net Promoter Score. Here are some of the responses as to WHY people scored this way and why we believe it is time that we spread the word about The Decentraland Report:

“It is the soul of decentraland. It serves to start and be informed of everything that happens”

The following is a summarized deliverables for our key objectives over the coming 6 months:

Renew Visual Assets and Increase DCL Report Quality Attend Conferences Upgrade Reporter Equipment Reports 7 days a week, covering 4 languages 1 DCL Report Public Town Hall Twitter Space a week

Key Metrics which we will track and report each month during the 6 month campaign to measure effectiveness and progress:

Productivity Number of Videos Published Number of Views

Traction Monthly growth rate of followers across channels Monthly growth rate of members on Community Page

Sustainability Number of Sponsors Acquired (6-12 month partnerships) Number of Subscribers on Community Page

Vote on this proposal on the Decentraland DAO