Resubmission: Advertising Platform

by 0x52af362deb54513904a324f7ab8eabfe309c7cff (MetAds)

Should the following $84,470 grant in the Platform category be approved?

Abstract

Our project introduces a specialized ad platform for Decentraland, offering exclusive open-source code distribution, intelligent ad placement, geolocation targeting, and comprehensive data analysis. This benefits landlords with new monetization opportunities, users with immersive experiences, and advertisers with brand exposure and sales. click here: » Full proposal Decentraland Ads «

Grant size

84,470 USD in DAI

Project duration

6 months

Beneficiary address

0x52Af362DEB54513904a324F7aB8EaBFE309C7CFF

Email address

nik@metaads.team

Description

Meta Ads: Current Capabilities and Future Developments

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• Marketplace: Facilitates direct transactions, ensuring transparency and efficiency.
• Landowners Cabinet: Offers tools and analytics for managing ad inventory.
• Advertisers Cabinet: Allows campaign customization and provides detailed analytics.
• Onchain & Offchain Analytics: Harnesses blockchain data to tailor advertising, assessing metrics like wallet transactions, geolocation, and NFT ownership to align ads with user behavior and interests.
• CJM & Heatmaps: Utilize 2D and 3D heat maps to analyze user activity, optimize scene engagement, and pinpoint optimal ad placement.
• Digital Signage: Automate content schedule with flexible rules.

Test the platform: » Meta Ads platform «

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Upcoming Enhancements:

• Simplification of CPM/CPC Model: Refine the model for ease of use.
• Clever Wallet Integration: Improve payment options to include cryptocurrencies and fiat.

Further Information:

For more details on these upcoming features, click the link below: » Full proposal Decentraland Ads «

Roadmap and milestones

1. Development of CPM/CPC and payment system integration. From May 15 to July 15, 2024. (2 month)

• CPM/CPC System Design. | start to work+delivery
• CPM/CPC Functionality development. | start to work+delivery
• Payment system integration. | start to work+delivery
• Developing a universal sales offer for Demand Side Platform (DSP) suppliers. | start to work

2. Final touches on the code, Pilot Launch and Feedback Collection. From July 16 to August 16, 2024. (1 month)

• Final touches on the code. | start to work+delivery
• Merging code with an existing solution. | start to work+delivery
• Pilot Launch for Decentraland community. | start to work+delivery
• Feedback Collection. | start to work+delivery
• Developing a universal sales offer for DSP suppliers. | delivery
• Negotiating with DSP suppliers. | start to work

3. Optimization and Scaling. DPS and advertisers' contract signage. From August 17 to October 17, 2024. (2 month)

• Minor updates according to community feedback. | start to work+delivery
• Fully operational platform self-advertising platform. | delivery
• Сommunity and landowners' support on the use of the platform. | start to work+delivery
• Signing contracts with DSPs and advertisers. | start to work+delivery
• Expanding Decentraland coverage. | start to work+delivery
• Launching automated advertising based on CPM/CPC models. | start to work

4. Wide release and overall summary. October 17 to November 18, 2024.

• Signing contracts with DSPs and advertisers. | start to work+delivery
• Launching automated advertising based on CPM/CPC models. | delivery
• Benchmarking work. | start to work+delivery
• Supporting advertisers. | start to work+delivery

5. Maintenance Stage: Ongoing updates, bug fixes, and new features starting from November 19, 2024, onwards.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp