All Time High Fest: A Gamified Metaverse Music Festival in November

by 0xd1e95c1802a4e3f29046d2907b6ed8e950ea5a72 (SpottieWiFi)

Should the following $172,000 grant in the In-World Content category be approved?

Abstract

Introducing ‘All Time High Festival’ (ATH), a gamified music festival spanning four days/nights in Decentraland, set to disrupt the music industry. ATH aims to elevate digital concerts and onboard new users into DCL.

In order to attract top-tier talent and establish a new standard for talent buying in the metaverse, the majority (> 50%) of our budget is allocated for the performers and visual artists. ATH team members will receive modest compensation for the considerable hours of labor they will commit to the festival between now and end of year (~1700 hours).

Watch our proposal video

Read our deck

For more info

Grant size

172,000 USD in DAI

Project duration

3 months

Beneficiary address

0x882B76DE0bB6b5b34a9f5A0Fa49dA34C16966c8c

Email address

spottiewifi@gmail.com

Description

All Time High is a 4-day Metaverse festival that merges music, gaming, technology and education. In the long run, we envision ATH Festival as a self-sustainable, native Decentraland festival that attracts sponsors and popular talent year after year.

Our co-founder and hip hop legend Bun B headlines the festival, which will instantly establish our credibility with mainstream artists and publications. By curating a diverse and cohesive roster of performers, creating a uniquely gamified experience and marketing it through our channels and connections, we aim to create the #1 music festival in the metaverse.

ATH’s gamified experience will incentivize participants to engage deeply with the festival through games, prizes, and exclusive experiences with their favorite artists.

Location: Thanks to our team’s resources, we will have access to several venues for our festival: DCL Main Stage, LimeWire stage, the GAIAN store, and Spottieland. Having access to DCL’s best venues for free enables us to dedicate more funds to performers, visual artists, and designers.

Spottieland: Spottieland spans two neighboring estates and is Spottie WiFi’s forthcoming 95-parcel gamified theme park, festival grounds and mall. Spottie acquired the land in June 2023 as a permanent metaverse homebase in Decentraland’s Aetheria District, and Spottieland is currently being designed and built by Mr. Dhingia).

Gamification: We will create a gamified experience that spans across our festival grounds and multiple venues. DCL users that attend ATH Fest will be able to collect ATH coins and other coins to unlock free wearables, merch, vinyl records and other prizes. Custom UI will appear while on festival grounds to show how many coins players have collected.

Community Involvement: All Time High is committed to delivering an experience that attracts national acts as headliners, while also giving Decentraland musicians a platform to perform for a broader audience.

At least 15% of the talent budget for music artists will be used to book independent artists nominated by the Decentraland community.

The festival grounds will include shops for wearables and emotes, and some retail space will be reserved for independent fashion designers nominated by the Decentraland community.

Education: Throughout the 4-day festival, we will schedule insightful talks and panel discussions with leaders from the Decentraland community, as well as the music and entertainment industry. These conversations

Project Scope: To realize our goals, the project scope encompasses the following components:

• Customizing the Decentraland Main Stage and/or Limewire Stage for the festival (No grant funds will be used to purchase land).
• Develop a listen-to-earn game including a dashboard/game interface.
• Book talented performers for the festival.
• Onboard sponsors to support the festival.
• Execute comprehensive marketing and PR campaigns.
• Create visually captivating sets for performing musicians.

Roadmap and milestones

The ATH team will begin hosting weekly Twitter Spaces (@AllTimeHighFest) beginning Thursday, July 6 at 6:30PM EST, to kickstart conversation with the DCL community. The community will have direct input on music and visual artists that will be booked for the festival, as well as designers of wearables for the four-day event.

Increase user engagement:

• Achieve a minimum of 50,000 unique visitors attending the festival.
• Obtain positive feedback and high ratings from attendees through surveys or feedback forms.

Drive Decentraland awareness and adoption:

• Increase new Decentraland user registrations by 30% during the festival period.
• Generate at least 1,000,000 impressions or social media posts about Decentraland and the festival using designated hashtags and competitions.
• Secure media coverage and features in major publications or media outlets focusing on music, entertainment, and technology.

Foster partnerships and collaborations:

• Establish partnerships with influential music industry artists and brands to perform or participate in the festival.
• Develop sponsorship interest and partnerships with corporate sponsors.

Enhance the festival experience:

• Set a new standard for talent booking in the metaverse with fair pay and a diverse line-up.
• Incorporate interactive elements and immersive experiences within the festival through gamification. Ensure smooth technical operations with minimal technical issues or downtime during the festival.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp