Promote Decentraland Through Top Marketing Strategies

by 0xc32d74b416615f4aac1024f4b3f5794ff37d1a10

Should the following $70,000 grant in the Social Media Content category be approved?

Abstract

**Promotion Objectives and Goals **

Our main objective is to increase the online visibility of Decentraland initiatives online. We will do this by different strategies such search engine optimization (make Decentraland websites appear on the first page of Google), email marketing, online advertising, and social media promotion. Decentraland has a lot to offer new users interested in getting involved in the metaverse. We will look at how top brands are promoting their projects in order to provide Decentraland with the best results possible. These tactics will lead to reaching some of the immediate goals of having a more organized online process for Decentraland. We will build on all the efforts of Decentraland from the past.

Grant size

70,000 USD in DAI

Project duration

4 months

Beneficiary address

0xe19289899d4Af798F97ea6dE6D2B0D99f718cECa

Email address

chris@chrisnwest.com

Description

Main Decentraland initiatives we will promote:

Promote the education of how users can get involved in worlds Promote Genesis.City Grow Decentaland Creator Community Let’s build the metaverse together | Decentraland Documentation Promote Decentaland as a place where creators can be unique and do what they enjoy for the community by using advanced tools. New Usability Features Promote new features to attract new users and maintain current users Promote one time and recurring events https://events.decentraland.org/ for more exposure outside of Decentraland.

Link to full proposal (Proposal section has limit of 750 characters ) https://docs.google.com/document/d/1bIFuWZ7qeUCPjcN35u77qnzrtGPppy9xDdMtqpuuPjQ/edit?usp=sharing

Roadmap and milestones

Strategy and campaign The focus of our strategy will be to reach the audiences by being found on search engines and social media. We will tie this plan together under the theme of getting people to understand offerings from the brand and gain more users. The value of online marketing encompasses a vast array of value for Decentraland Schedule. Month 1-2 Begin steps of plan Complete Site Audit/analytics Keyword research Identify Competitors Ads set up Month 3 -4 Implement Social Media, Ads, Web promotions Reporting Tracking & Measurement Analytics will be checked monthly Link to full proposal (Proposal section has limit of 750 characters ) https://docs.google.com/document/d/1bIFuWZ7qeUCPjcN35u77qnzrtGPppy9xDdMtqpuuPjQ/edit?usp=sharing

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp