DCL Gaming-focused Twitter and Blog Content

by 0x153b2252eddcb3690ae6f5e9f38be13779e1364d (JAR0D)

Should the following $15,000 grant in the Social Media Content category be approved?

Abstract

Produce 3-3,500 words of blog content weekly, covering topics such as:

-Weekly Gaming Event calendar -Interview with Creators -Reviewing and discussing Grant requests -In-depth articles on topics like improving QA in web3/DCL or design analysis of successful game loops in Decentraland.

Also, tweet about games and gaming events daily, and engage with community project tweets.

Grant size

15,000 USD

Project duration

3 months

Beneficiary address

0x153B2252EDdcB3690aE6F5E9f38be13779E1364D

Email address

jar0d.eth@gmail.com

Description

While I am probably never going to make a top ten list or win a skill-based gaming event, I don't think anyone has spent more time writing and tweeting about Decentraland gaming than I have, and few are more excited about it. While I've been playing games in DCL since my first day at WonderMine I didn't start writing about Decentraland gaming until June 2022.

The growth Decentraland gaming has had in the 1.5~ years I've been here has been exponential. Where some people look and can't see past "Playstation One graphics" I just see the infinite potential.

Every single time I get to do something in Decentraland I couldn't do before I can't help myself but tell everyone who will listen. If I had infinite money I wouldn't ask for this grant, helping creators find an audience has been the thing that brings me the most joy over the last year and I would happily write and tweet about the people working to make Decentraland a more fun experience for free.

Some writing examples include:

https://www.jar0d.com/post/nikki-fuego-coming-in-hot

https://www.jar0d.com/post/decentralizing-community

https://www.jar0d.com/post/intro-p2e-gaming

https://www.playdcl.games/post/the-metaverse-just-got-a-lot-bigger

https://www.playdcl.games/post/top-5-mythic-items-in-decentraland

https://www.playdcl.games/post/ice-poker-a-huge-change

https://www.playdcl.games/post/who-is-the-best-gamer-in-decentraland

Audience: My Twitter following has been around 3,000 users until recently when someone purchased approximately 60k followers for me. I am currently in the process of requesting that Twitter removes them. Luckily, I have access to historical data for reference.

Engagement metrics: Over the 91 days before someone purchased me fake engagement, Nov 23rd - Feb 21st, I had - 406.6k Impressions (4.5k/day) - 5.6% avg Engagement Rate - 979 Link clicks (11/day) - 513 Retweets without comments (6/day) - 7.1k Likes (78/day) - 2.2k Replies (24/day)

My average tweet count was pretty low over this window; I feel confident that with this grant and the ability to focus 100%, I can maintain or improve all metrics.

Performance Metrics: - 25-35 Blog Posts - 270 Tweets (not including replies or engaging with the DCL community on their posts) - Average 150-250k~ Twitter impressions a month

Roadmap and milestones

Weekly Deliverables

Articles: 1-3 Words: 3-3.5k Tweets: 21~ Impressions: 37,500-55,000 Engagement Rate: 5%+

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp