Death to Tennis - Onboarding Artists to DCL through Phygital events

by 0x6a005b00854d5d5444aee7e65efe7d4b980e1688 (DocDEATH)

Should the following $45,000 grant in the Sponsorship category be approved?

Abstract

Death to Tennis, an independent multicultural clothing brand from New York, entered Decentraland in 2022 to foster brand growth in the Metaverse. We partnered with mofl13, a Metaverse-savvy creator since 2021, who helped build Decentraland Brasil and welcomed artists like De Leve, Bonfá, Adl, Dada Yute, Acme, and Camila Camiz. As a self-financed collective, we focus on integrating culture, art, music, film, and fashion into the Metaverse. Seeking a Decentraland DAO grant, our aim is to onboard more artists, filmmakers, designers, and musicians, and contribute to making Death to Tennis a pioneer in the Fashion and Web3 arenas

Grant size

45,000 USD in DAI

Project duration

6 months

Beneficiary address

0x2fd8D060f2d2324ACA66f432d4C9F0b097ac2837

Email address

william@deathtotennis.com

Description

Step into the vibrant world of NYC. Catch 22: Street Culture Pop-Up, a live and dynamic event streaming directly from the bustling streets of NYC. Hosted by the charismatic DTT/DJ 22, bimonthly extravaganza celebrates the fusion of fashion, music, art, poetry, and dance, all in the immersive virtual realm of DCL (Decentraland) and live from the streets of NYC Catch us if you can. Contextual Studies, led by the creators of Death to Tennis, Dr. Death and Ebi Noir, take us on a captivating journey through the realms of fashion, art, jazz, blues, soul, hip hop, dance, architecture, and beyond, with special guest artists sharing their creative work and processes. Copacabana Nights transports us to the cultural heart of Brazil, bringing steamy nights filled with art, music, and fashion. Collaborating with talented Brazilian artists like Dada Yute, Fck Boys, Kadu, and more, each month unfolds a new wave of artistic expression, sounds, and culture to be savored and cherished. “We are Death to Tennis - This is how we do fashion. Life is a racket - Death to Tennis, the subtle art of serving back.” We started the brand in 2012, as a multicultural brand navigating our way through the first 7 years, wholesaling the clothing brand to Japan, Korea, England, and the US. During this time, we had the opportunity to have our clothing worn by everyone from Justin Bieber to Lewis Hamilton. After the events of 2020, we had to refocus our brand and move away from wholesale, finding a small NYC-based retail space. Since entering the metaverse, we have developed wearables, hosted a Director film series, organized Phygital events with True band room on numerous occasions, along with Whisher vodka parties, and most recently, a 3-day Artist spotlight weekend. None of these achievements would have been possible without our partner Marcu, a Brazilian filmmaker, creator, and musician, who has dedicated countless hours to working on DCL (Decentraland), creating the first buildings of the Decentraland Brasil community. He has also worked extensively with the Tru band room, performing his music in his band The Fuk Boys. In the first year of the entertainment category for music at Cannes Lions 2019, he was nominated for his short film "112/111".

Roadmap and milestones

Catch 22: Street culture pop-up caught live. Fashion, Music, Art, Poetry, Dance. Live from the streets of NYC. With host DTT / DJ 22. A live performance on the streets of New York, hosted bimonthly, promoting art, culture, fashion, and music in DCL (Decentraland).

Contextual Studies: From the Creators of Death to Tennis. A monthly conversational tour with Ebi Noir and Dr. Death, discussing fashion, art, jazz, blues, soul, hip hop, dance, architecture, and much more, with special guests sharing their work and process.

Copacabana nights: Our Brazilian partners bring you steamy nights of Art, Music, and fashion from the cultural heart of Brazil. Dada Yute, F*ck Boys, Kadu, and more invite us inside the new wave of Brazilian arts. Each month brings you new artists, sounds, and culture.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp