Fashion Game and Fashion Onboarding Grant

by 0x40e021b3fc43705ba2db1c0c985cd4457e3729eb (DiVerge)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Gaming category be approved?

Abstract

Diverge is a Metaverse fashion brand and ecosystem that creates high-end wearables for virtual realities. Check the presentation to find more of what we already did in DCL!

https://drive.google.com/file/d/1EClpBmFD3KxCiqzDk580k6upt_V2KzxJ/view?usp=sharing

Due to the huge number of different wearables in the marketplace, finding a perfect total look could be confusing. With the grant Diverge will develop and create an interactive game where everyone can get fashion advice, win wearables and create a total look for their avatar in a fun and easy way.

Diverge will host fashion shows and educational events to choose your way of self-identification and attract more new users to the DCL ecosystem.

Grant size

60,000 USD

Beneficiary address

0x40e021B3Fc43705bA2DB1c0c985cd4457e3729eb

Email address

dina@diverge.me

Description

Business goal: To increase space retention with interactive gaming experiences and engaging fashion events.

Concept: Diverge is asking for your vote to help fund its idea to solve the styling problem and create the AI Style Expert (fashion game) and host fashion workshops and fashion events.

Idea:

1. to create an AI Stylist slot machine, to get a styling advice and win wearables
2. to host fashion shows to increase awareness for the designers and creators
3. to create an educational MetaFashion space in DCL with regular workshops and events and to invite fashion and crypto experts.

AI STYLIST The idea of the game comes from the decision to solve the following problem: it's very confusing and hard to style your avatar due to the huge number of different wearables on the marketplace in DCL. Styling the look may be confusing in IRL, and definitely not easier in Metaverse where there are no limits in choosing your way of self-identification. You can be whatever you want to be, whatever you feel to be in every moment and you can change your character or outfit in seconds. We want to help the community to style their looks in the best way and share our fashion experience.

The AI Stylist Expert will be open for every DCL member and available at Diverge’s MetaFashion Space (Crystal City location(-1;51)). Everyone can stop by and receive their wearable prizes and fashion advice!

The AI Style Expert will work this way:

1. You choose your gender:

• Male
• Female
• Gender neutral

2. First time you can play for free and have 3 attempts to play. Each attempt you get advice and you have a chance to win a wearable. After the first free attempt you pay 1 MANA to play more and have more chances. Every attempt you get a different style (totallook) which you can purchase right away. For this we’ll create different wearables ourselves and collaborate with other DCL designers and brands. Also there will be a chance to win a wearable.

Everyone who starts their game with AI Stylist will get an entry role. For example, it can be the “Fashion Addicted” role.

There will be a leaderboard with the levels on how fashionable you are. Fashion Addicted is an Entry Role. Fashion Icon is the highest one. For the entry role you have just to play at least once for free. For the Fashion Icon you need to play for example 100 times and have in your Closet minimum 10 total looks from Ai Fashion Expert (can be changed if needed).

METAFASHION SPACE We’ll take responsibility to enlighten everyone from Web3 to start their Decentraland journey and create social media activities for user adoption. For this we’ll create wearables and emotes and will collaborate with Web3 fashion projects to motivate their community to join the space.

For the DCL community we’ll host workshops with invited fashion and crypto experts to talk about crucial topics and share their experience. The community will have a chance to win wearables and MANA prizes during our fashion shows. Of course, every event will include proper marketing strategy, invited guests and artists (DJs, influencers). We’re honored to be a part of DCL and have a chance to contribute to the Space!

Specification

AI Stylist Game development – $4180 AI Stylist design – $3700 Code/Build – $6820 Project management – $6000 Content creation – $3500 Wearables development – $7000 Community manager – $7300 Event creation and management – $10000 Fashion experts onboarding – $1500 PR curator – $3500 Fashion curator – $5000

Total: $60000

Summary of the operation costs followed by more info:

• AI Stylist Game development: game logic, leaderboard, auth & mana payments, slot machine animation, fashion advice prize, wearable item drop prize;
• 3D design, models and paid digital creation tools;
• Code/Build: building the MetaFashion space, location of AI Stylist;
• Project management: communication, team-building and leading, coordinating, organizing corporate events and meetings on a consistent basis and completing reports;
• Content creation: creating a good-quality content for social media and press-releases using additional softwares for the best quality;
• Wearables development: hiring designers to create wearables from our moodboards;
• Community manager: actively engage with the community on social media, motivate and encourage new people to join Decentraland;
• Event creation and management: creating fashion shows and workshops, inviting fashion experts;
• Fashion and crypto experts will be invited on our workshops and fashion events to educate the community, share their experience and insights from both web2 and web3 fashion industry;
• PR Director: developing and executing an integrated marketing strategy, launching brand marketing projects to grow both Diverge’s and Decentraland’s presence in target media;
• Fashion curator: creating the moodboards, doing research to find and develop fashion wearables;

More detailed specifications https://docs.google.com/spreadsheets/d/1VFamKC9SUzBJQUOeSnDmAT-qmN1eUX9z4aLw96vHLPU/edit#gid=0

Personnel

Diverge founder

Dina Perfilieva

Linkedin https://www.linkedin.com/in/diana-perfilieva-360b6a16/

Twitter https://twitter.com/di_uni_verse Discord di.universe#3479

Developer

Rezon Team Lead of DCL Full Cycle Builders @inceptionfun (One-year dev experience in DCL)

co creator. 0xa9F07D4B9FF368851Af454DfFea60A3F7F587eee

Twitter https://twitter.com/inceptionfun discord: @rezon#5280

Fashion Curator

Olga Yanul Instagram Instagram https://www.instagram.com/olgayanul/

Community manager

Asya Sumik Twitter https://twitter.com/AsyaSumik Discord

PR Director

Anastasiia Bilous Instagram https://www.instagram.com/nastasiabilous/

Staff to hire: Project manager, event manager, 3D designers, content creator.

Roadmap and milestones

Roadmap and milestones: Milestone One: Main development of the AI Stylist; Creation the event plan with user adoption; Moodboards for the wearable creation; Launch social media activities to attract new users;

Milestone Two: Wearables creation and on-boarding Decentraland designers and brands; Social media activities for Web3 user adoption in Decentraland; Workshops with fashion experts; Fashion events with DJs and influencers; AI Stylist implementation;

Milestone Three: MetaFashion Space implementation with various fashion activities for the community to win wearables and receive the fashion advice Fashion shows with wearable and MANA prizes. Everyone will have a chance to participate and submit their prize;

Vote on this proposal on the Decentraland DAO