Blockchain Social, Social Media Content Generation - Decentraland

by 0x9a712335ded8455a623a51046f7baabd604a337c (GoldiLox)

Should the following $35,000 grant in the Social Media Content category be approved?

Abstract

Goldilox and MetaLyss have been established community members of Decentraland with a combined total of 35 months in this space. Together, we have produced a countless amount of content featuring Decentraland, covering a wide variety of social media platforms to include YouTube, Twitter, TikTok, Instagram, and now with the launch of Threads we have a unique opportunity to potentially attract external audiences to Decentraland. This led to the creation of Blockchain Social, our objective is to address negative PR, draw in high-quality users, and back women entrepreneurs in the Web3 domain. Funding from the DAO Grant will empower us to increase the amount and caliber of the Social Media material in the various platforms.

Grant size

35,000 USD in DAI

Project duration

6 months

Beneficiary address

0x8f9cf5057ba118551770b498Cf07398B968a636a

Email address

blockchainsocial.eth@gmail.com

Description

Problem Statement-

• Blockchain Social believes one of the key issues Decentraland is facing is negative PR from influencers predominantly in the Web2 Space. Unfavorable publicity by social media influencers has the potential to disturb the percentage of conversions among the general public engaging with the Decentraland platform. Inaccurate details and uncertainty could lead to skepticism related to the platform's value proposition as we can see with Folding Idea’s YouTube Video “The Future is a Dead Mall - Decentraland and the Metaverse” https://www.youtube.com/watch?v=EiZhdpLXZ8Q\&t=2789s) This is one example, in which an influencer has surgically crafted a video to increase fear, uncertainty, doubt which results in misinformation. The Blockchain Social aim’s to create content which combats the negative PR, and present to the populace the true marvels of Decentraland.

Solution-

• Blockchain Social will create and produce content to tackle unfavorable perceptions of Decentraland. This can assist in showcasing the true wonders of what Decentraland has to offer. Through creating high-grade, high-quality material, our goal is to draw in unique visitors. In addition, we strive to highlight the work efforts of different communities within this space such as Wilderness, Elo Chess Club, DecentralGames, Mo Beatz, Decentraland Worlds, etc. The information will emphasize the distinctive characteristics of the platform, user interactions, and options for participation.

Benefits-

• Improved Conversion Rates: Blockchain Social will combat negative PR by creating positive engaging content throughout all social media platforms. Through this effort, the team confidently believes it will boost conversion rates in Decentraland by resolving uncertainties and showcasing the platform's value offerings.

• Enhanced Reputation: By creating high-quality organic material, Blockchain Social strives to boost Decentraland's image among the Web3 ecosystem. This will present Decentraland as trustworthy , dependable, and will attract more high-quality users to the platform by promoting positive narratives and countering negative PR.

• Empowering Women in Web3: Blockchain Social is dedicated to backing women in business within the Web3 network. In alignment with our objective, we will provide dedicated support, guidance, and connection opportunities to empower women in the Web 3 domain. In addition, we will expand these initiatives beyond Decentraland to the larger Web3 domain by “cross pollinating” which will foster a supportive environment for women entrepreneurs.

In addition, the team aims to create at a minimum 20 engaging posts, 30 instagram stories, 10 videos, and 4 blog posts (400 word minimum) a month to recap events occurring throughout Decentraland, which will serve as a unique repository of amazing events that happen throughout the year. Funding from the grant, will bolster the quantity and quality of content capturing the unique moments in Decentraland.

Lastly, Blockchain Social will aim to support women within the Web3 platform, by collaborating with experts within this space and giving them a platform in order to springboard into various roles here in Decentraland, and within the Web3 realm. Blockchain Social aims to provide an opportunity to equip women entrepreneurs with tools and connections to flourish within this space.

DCL Content & Team Analytics:

• https://drive.google.com/drive/folders/1ZTIPxtC7TvLf3PWO2SeWBK6ULoW2BV2L?usp=sharing

Roadmap and milestones

Monthly Deliverables:

• 20 engaging posts across multiple social media platforms at minimum
• 10 quality videos highlighting Decentraland at minimum
• 30 Instagram Stories featuring Decentraland at minimum
• 4 Blog posts (400 word minimum) capturing the unique world of Decentraland

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp