DCL Viral Social Media Awareness Campaign

by 0xa719e1805825a8369f43a78139bcbaafed64fcd2 (Dieu)

Should the following $18,000 grant in the Social Media Content category be approved?

Abstract

This proposal is aimed at expanding Decentraland’s social media presence through the creation of targeted content featuring experiences and games within Decentraland. The primary objective of this increased social media coverage is an increase of new users to the platform and raising awareness about the opportunities Decentraland has to offer.

Grant size

18,000 USD in DAI

Project duration

3 months

Beneficiary address

0x74379e9AEB6a45C9Cb9E5399551D93EEF2A31Fd3

Email address

whoskameyo@naver.com

Description

Decentraland represents the future of the metaverse: a platform where users can experience amazing games, engage in a user-driven economy (Fashion~!), and explore their own imaginations through the act of creating their own content. It is a truly innovative platform, but is plagued by a startling lack of quality coverage on social media.

There are already many fun games and activities to experience on Decentraland, if we can showcase them to the world we should be able to see a significant increase in the number of users. I plan on using the funding provided by this grant to produce quality content centred around exploring the best of what Decentraland has to offer. By heightening Decentraland’s social media presence we should see a direct increase in the number of active users on the platform.

I mainly specialise in community management and viral growth (primarily on YouTube, Discord, TikTok, Instagram, and Twitter). I’ve worked on both increasing growth in pre-established communities, as well as building up new communities from scratch. I also have experience conducting growth campaigns through the production of viral videos (example below).

Roadmap and milestones

Over the course of this grant I’ll be focusing on creating content about exploring a new Decentraland experience each week. These adventures will make up the bulk of produced content, providing viewers (and potential users) with a first-hand look at Decentraland’s gameplay! Here’s a quick list of some of the content I plan to cover: Genesis Plaza (DCL’s entry experience) Wondermine ICE Poker Stronghold Soul Magic Vroomway Wilderness P2E Butterfly Prawn Farm Meta GamiMall Knights of Antrom

So far, these experiences have been identified as the best Decentraland has to offer; If you want your content to be showcased in front of my audience, please either drop a comment below and I’ll consider it for future videos!

Youtube: Shorts: 6 per week, total 54, Video (8m): 1 per week, total 9 Instagram: Posts: 3 per week, total 27, Reels: 3 per week, total 27 TikTok: Shorts: 3 per week, total 27 Twitter: Posts: 6 per week, total 54

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp