Diverge Mixed Reality Pop-Up Store

by 0x40e021b3fc43705ba2db1c0c985cd4457e3729eb (DiVerge)

Should the following $58,450 grant in the Sponsorship category be approved?

Abstract

We propose to showcase Decentraland at Diverge 5-day IRL pop-up store during Paris Fashion Week (September 2023) in order to increase Metaverse awareness and onboard new users to the platform through digital fashion use cases. The upcoming event will aim to create a bridge between traditional and Metaverse fashion, introduce the Metaverse and its unique opportunities to new audiences and ultimately onboard new Decentraland users.

The 1st day of the pop-up will be the opening event with an opportunity to meet with media, influencers, experienced DCL users & digital fashion leaders, expand perspectives and enjoy the experiences of the pop-up. All activations and experiences will be accessible at the pop-up within a 5-day period.

Grant size

58,450 USD in DAI

Project duration

5 months

Beneficiary address

0x40e021B3Fc43705bA2DB1c0c985cd4457e3729eb

Email address

dina@diverge.me

Description

Diverge is a digital fashion brand that creates high-end wearables for virtual realities. It has been featured in major media such as Vogue Business, Vogue Taiwan, CNN, ELLE and Hypebae, has collaborated with digital fashion projects such as DressX and Artisant, and physical fashion brand Sinead Gorey that wore Cardi B, Miley Cyrus, Sita Bellan etc.

Our DCL experience has been nothing short of incredible, from creating wearable collections in collaboration with some of the most prominent designers to hosting successful events. Check out our presentation to see what we've already accomplished in the space: Diverge x DCL presentation

Problem that we solve: There are many people willing to explore, communicate, create, and collaborate. Metaverse is a new way to approach these things and provides a novel platform for self-expression. However, they lack knowledge and understanding how to interact with decentralized virtual worlds, why is it beneficial and how to access these opportunities. We aim to increase awareness, onboard new users to the platform, educate individuals to discover the possibilities of this Metaverse, so that they can unleash their full potential, communicate, collaborate and create something truly remarkable and become permanent community members. We are committed to contribute to the mass adoption and build the bridge between IRL and Metaverse and also strengthen the relationship between traditional fashion and the Metaverse.

𝗚𝗼𝗮𝗹𝘀 & 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:

1. Increase awareness and visibility for Decentraland

Objectives:

• Establish relations with high-profile Instagram, TikTok and Twitter influencers and motivate them to create and share content about the event and the Metaverse; (such as Sita Bellan, Celine Beraerts, Estelle Eliot, Katie One and more. )
• Create buzz and generate coverage in major business, fashion and lifestyle media (such as Vogue Business, Hypebae, ELLE, Forbes etc.)

2. Onboard new audiences on the platform.

Objectives:

• Showcase the in-world journey of the DCL avatar on a big display across the most exciting locations in DCL and present how to style it with some of the best DCL fashion designs;
• Engage with the visitors IRL with immersive and engaging experiences using VR, AR and other cutting-edge technologies;
• Empower creators, artists and innovators by hosting educational panels and potentially create new job opportunities and onboard creators in DCL; Q&A sessions with experienced users;
• Free wearable airdrop for every visitor to incentivize visit the platform to try-on it;
• A special after-party in DCL for the new onboarded audience;
• Present NFC-chipped physical clothing collection with a chance to claim a DCL wearable;

Interior References

Roadmap and milestones

Month 1: Concept & Planning

• Concept creation: Visualization (moodboards, sketches of clothing items, pop-up store interior design).
• Develop project and event planning
• Develop PR/marketing strategy to reach the audience
• Negotiations with contractors and set up agreements

Month 2-4: Product Development

• Promo video campaign creation
• Wearables and AR-filters development
• Physical garments production and NFC-chips programming

Month 2-3: Event Management and Marketing

• Interior planning
• Determine equipment needs and hire the temporary stuff
• Develop marketing and PR materials
• Event preparation
• Invite influencers and media to the pop-up store

Month 5: Launch

• Utilize social media, email marketing, and other channels to create buzz and generate interest
• Setup the pop-up store
• Launch a pop-up store during Paris Fashion Week and promote through marketing campaigns and prominent media publications.
• Twitter Spaces, AMA sessions and social media posts

Month 6: Report

• Collect community feedback
• Analyze results and share the report

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp