Meta GamiMall Developement and Operation for 6 months

by 0x9b3ae2dd9eaad174cf5700420d4861a5a73a2d2a (MetaGamiMall)

Should the following $38,800 grant in the In-World Content category be approved?

Abstract

Meta GamiMall is a gamified metaverse mall. After 2+ years of hard work, we utilized multiple events, especially the MetaMine seasons, to showcase our capability in effectively attracting brands to Decentraland and generating relatively large and sustainable traffic. And we have consistently worked towards reducing costs to make our project more sustainable by asking for smaller and smaller grants.

https://github.com/MetaLiveStudio/MetaGamiMall_GA

Grant size

38,800 USD in DAI

Project duration

6 months

Beneficiary address

0x654387b2c3A4E8E95fa13b03A48a24285503cD8c

Email address

metalivestudio@gmail.com

Description

Main Achievements During the Last Grant Period in Six Months

- Top 3 trendy scenes in Decentralnd for most of the time in the past 6 months (feel free to verify now)

- 6,000+ new players onboarded to Decentraland, which is 20%+ more than what we promised in the last grant (Based on Playfab).

- 220+ DAU (Daily Active Users) for Meta GamiMall Coins collecting via Main Scene, Side unified Scenes, and Coins smart wearables (Based on Playfab).

- 22+ brands onboarded via 2 MetaMine Season 3.

- 500+ wearables claimed in the Mall.

- 50M+ coins were collected during the last grant period.

- 100k+ views on Twitter solely for MetaMine-related tweets.

What’s Next?

1/ Onboard more brands and players via MetaMine Season 4

As always, we will onboard both Decentraland community projects and outside projects into MetaMine with their wearable sponsorship for the players, making announcements together to expose Decentraland.

2/Provide diverse types of incentives to attract both creators and players

Rather than purely relying on providing wearable rewards as incentives, we plan to add new mechanisms and host more events with rewards to attract more contributors and players. For example, a long-term collecting game contest, builder contest, social media contest etc.

3/ Host more small-scale events to provide diverse experiences

Other than the MetaMine large-scale event, we aim to create a bi-weekly event with our collaborators and bring their community into Decentraland. This will help to provide a more sustainable excitement on top of our basic experience, which will in the end contribute to user retention.

Meta GamiMall Project Strategy

Goal: Brands, Users, Retention

Explanation: Meta GamiMall is a Metaverse mall with game features, rather than a game. Our primary goal is to onboard as many brands and players into Decentraland as possible and keep them engaged. Instead of focusing on a highly entertaining experience, we concentrate on providing players with sufficient incentives, diverse routes to obtain the incentives, and a fair system to encourage prolonged participation. Simultaneously, we guide players to explore promotional materials for brands, increasing exposure and their willingness to participate in our experience. We will break down these details here due to the text limitation: https://docs.google.com/document/d/1dfYj4Nv0H1lUH\_0oHgOMnJGbaGlrt33mP8kxcO0m5yE/edit?usp=sharing

Economic Sustainability

Although this is the 3rd time we have requested a grant, we have been working on our projects for 2 years and 3 months. Due to the absence of incentives for traffic generation from DAO or the Foundation, we still rely on DAO funds to operate our project, onboard brands, and maintain the user base. **However, we continue to enhance the efficiency of the fund by requesting smaller grants while providing the same level of contribution to Decentraland (both traffic and brand onboarding).**We sincerely hope this rationale makes sense to you as we attempt to save the budget for the DAO while ensuring our project can continue.

Roadmap and milestones

Month 1 Rebasing

• Scene optimization (Model simplification, interaction simplification etc.)
• Expereince level up (Repolish the leaderboard feature to fit in the need of our new seasonal contest etc.)
• 2 bi-week events (A community contest + Onboard a new community, the same as most of the below bi-week events)
• Social Media and Community Management
• Debug

Month 2 MetaMine Season 4 Preparation

• MetaMine Season 4 documents preparation (Pitch deck and videos)
• MetaMine Season 4 Brands BD & Onboarding
• Expereince level up (Adding a Lucky Wheel mini experience to provide some extra surprise for players etc.)
• 2 bi-week events
• Community Management
• Debug

Month3 MetaMine Season 4 Preparation

• MetaMine Season 4 Brands BD & Onboarding
• Brands Materials preparation including making wearables and advertising materials etc.
• 2 bi-week events
• Community Management
• Debug

Month 4 MetaMine Season 4 Pre-warm

• Release the Teaser video
• Releasing advertisements to some niche metaverse community.
• Brands Materials preparation including making wearables, advertising materials etc.
• Listing wearables models in the mall and adding them to our reward-claiming smart contract.
• Promotion for MetaMine Season 4 on social media with all the brands onboard
• 2 bi-week events
• Social Media and Community Management
• Debug

Month 5 MetaMine Season 4 Launch

• Emergency Preparedness： Based on the previous experience, due to the large traffic that we might have. The start month of MetaMine Season 4 will be full of unexpected situations and bugs, thus need to reserve more time for this part.
• 2 bi-week events (MetaMine Season 4 serious events)
• Social Media and Community Management

Month 6 MetaMine Season 4 Ongoing

• MetaMine Season 4 Series Event with some of the onboarded brands.
• Develop at least one collaborative game with our partner using our unified scene technology.
• 2 bi-week events
• Social Media and Community Management
• Debug

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp