Add Jungle to DAO Council

by 0xd6c957f9a6411f35d01baae2658758f277408878 (Rizk)

Should Jungle be added to DAO Council?

Address

0x8dd060ad7f867ad890490fd87657c1b7e63c622f

Reasons for adding

Name: Agustin

1. Detailed Resume & Relevant Expertise

Professional Background

• Decentraland Foundation (Early Contributor to Mid 2023):
  • Early participant: Involved in Decentraland’s inception as an investor, platform development, and early community-building activities.
  • Foundation’s Executive Director (2020 – Mid 2023): Founded and Led the Foundation’s strategic direction, product, tech, in-world content and legal frameworks. Oversaw product, tech, partnerships, community engagement, and foundation priorities to align with Decentraland’s vision.
  • Member of the Security Advisory Board (SAB)
• Previous Experience
  • Background in Technology & Product Management: Successfully led product teams in various technology startups, driving innovation through open-source solutions and user-generated content platforms.
  • Strategic Advisor to Innovative Startups: Provided expert guidance to a diverse range of startups, including blockchain and gaming ventures, with a focus on tokenomics design, user experience optimization, and strategies for fostering community growth.

Key Accomplishments

• Contributed to Decentraland’s Growth: Worked on significant platform updates and improvements for the client product, helped shape the DAO governance layer, and put together the content strategy from 2020 to mid-2023.
• Established critical partnerships for user growth, brand visibility, and strategic positioning of Decentraland in the broader Web3 and gaming ecosystem.
• Launched major developer outreach programs that fostered open-source contributions, helping to shape the Decentraland SDK and the community’s technical involvement.

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2. Cover Letter: My Vision for Decentraland’s Future

Decentraland will become the open alternative for the immersive web—a VR-first, user-owned social metaverse where anyone can effortlessly create, socialize, and monetize their ideas. AI-powered tools and an enhanced Decentraland SDK will lower barriers so that people of all backgrounds can shape their own digital realms, just as social apps empowered an entire generation to express themselves online.

At the heart of this vision lies Genesis City: a constantly evolving and expanding, fully traversable open world that residents define—ranging from owned parcels to bustling hotspots alive with AI-driven “sentients,” stories, and narrative arcs. These virtual beings will spark emergent content, power a vibrant digital economy, and create unexpected interactions. Just like any great open world, directed content—seasonal events, main quests, and side stories—will encourage exploration, reputation-building, and deeper social connections. Dedicated worlds will host private gatherings, niche communities, and immersive narratives, attracting the next wave of digital natives who see online and offline life as naturally intertwined.

Evidence

A unified identity system will maintain each user’s avatar, reputation, and digital assets across devices—demonstrating how trust and identity evolve into crucial currencies in the metaverse. Guided by open-source protocols and a community-driven DAO, Decentraland will exemplify true decentralized governance and sustain a flourishing creator economy. Ultimately, it will become the daily digital hangout for millions—where anyone feels welcome, free to express themselves, and empowered to shape the next frontier of the immersive web.

Our strategic emphasis should be on the Gen Z—the generation most primed to adopt immersive, digital-first social platforms. Mobile and desktop remain critical gateways, yet VR provides the heightened sense of presence that truly clicks as a redefining medium for social interactions.

Despite Decentraland’s evolving technology and guiding ethos, the real challenge remains populating the platform with enough quality content to reach escape velocity. We’re facing a classic chicken-and-egg dilemma: a thriving user base fuels content creation, yet robust content is what attracts and retains those users in the first place. This won’t resolve by magic or through uncoordinated efforts—it demands focused leadership, strategic alignment, and an unwavering commitment to content-centric innovation from both the DAO and the Foundation.

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Return to a Content-Centric Focus—Why the DAO Should Lead

Decentraland’s technology and ethos have laid a robust foundation, but quality content is what truly ignites user interest and fosters a thriving community. Simply put, users stay for experiences, not technology alone. To overcome the “chicken-and-egg” dilemma of an empty world, we must commit to top-notch content that inspires and sets the standard for all future creations.

1. DAO-Driven Content Strategy

• Seasonal Campaigns & Signature Events: By investing DAO resources in story-rich quests, interactive events, and thematic updates, we can create a cycle of excitement—engaging newcomers and inviting builders to join the momentum.
• High-Impact Demonstrations: Strategic, polished “hero” projects not only attract users but also serve as tangible examples of what’s possible, raising the bar for community contributions.

2. Foundation as Tech Enabler

• Core Product & Infrastructure: The Foundation’s priority should be maintaining a high-performance client, robust SDK, and cutting-edge VR capabilities.
• Tooling & Mechanic Upgrades: Each season, the Foundation can introduce new features (e.g., AI modules, improved physics, advanced scripting support) that expand creators’ toolkits and fuel the DAO’s content initiatives.

Application continued in comments.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp