Awesome 3D animated creative framework to educate and excite new users

by 0x73faed854b453c70e7e4111da2ddbdf6b0e0aee3

Should the following $18,500 grant in the Social Media Content category be approved?

Abstract

Beautiful, animated stories are more attractive, easier to remember and more fun to share than 'pinned' text messages. With this grant, we would love to design a creative framework to upgrade the social communication (on discord, telegram, twitter, linkedin and similar other socials). How would that look? Beautiful 2D/3D 15-second animations divided into 3 categories: Project updates (news), USP's (what makes decentraland awesome, upcoming events and a highlight category that showcases a collection, scene, land or name. We'd aim to end up with 15 (3x5) posts for this project ánd a foundation to create much more in the future. This is hopefully a start of a long-term quality upgrade and collaboration.

Grant size

18,500 USD

Project duration

3 months

Beneficiary address

0x788CF574Cee6A3e8cfe614b6E3D7279A6021b4E6

Email address

mail@sublight.io

Description

I am the creative director of Sublight (www.sublight.io), a top 3D design agency for Web3 projects. I have 15+ years of experience in high-end 3D design for big 2.0 brands (BMW, Ultra Music Festival) and dove 2 years ago in crypto with my team. We've made films, NFT series, rebrands and social campaigns for other awesome 3.0 projects (please check sublight.io to see what we can do!).

Decentraland has a fantastic community with beautiful content. We believe however that the visual communication on socials is all over the place. The wide range of messages do not yet feel aligned under one visual style - we'd love to work on that. There is also a missed opportunity to apply more storytelling (super powerful) ánd utilize the existing 3D animations from the community as part of something bigger.

Roadmap and milestones

We want to create a three step project that runs for ±5 weeks.

Week 1 - Proposing two concepts with a generic message but clearly different styles. Community votes. Week 2 - Decide with Decentraland marketing/creative leadership on categories & messaging. Week 3 - Create the first preview versions for the categories - one 15" animation per category and working on the feedback in one or two additional feedback rounds. Week 4 - Create, preview and update remaining animations. Week 5 - Delivery to social team for sharing.

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp