[DCL-Metrics] Provide fundamental Decentraland metrics to the community #2

by 0x895be97bdb9f8a244c472b18ea96dee39ddf8fe5 (dax)

Should the following $38,000 grant in the Platform category be approved?

Abstract

With more than 50k views in the last year and a clear mandate from the community in our feedback survey, we are excited to propose our future roadmap to the community based on your suggestions.

Here’s some quick numbers (we’re a metrics site after all):

• 91% of users indicated they would support a grant for more extensive features
• Since August of last year we’ve had 13,000+ unique users and 53k+ total views
• Users from 119 countries
• Referrals from 219 external sites

Decentraland is composed of data, but it's technically challenging for the average user to collect, interpret, and visualize meaningfully. DCL-Metrics aims to make public data accessible in a relevant way so that the community can use it to build a better metaverse.

Grant size

38,000 USD in DAI

Project duration

9 months

Beneficiary address

0x895Be97bDb9F8a244c472B18EA96DeE39ddf8fe5

Email address

dax.dcl@gmail.com

Description

Previous Grant
https://governance.decentraland.org/proposal/?id=ac2b57f0-12ac-11ed-affb-95d45c2147f8

Goal
Our goal is to continue providing insightful metrics about Decentraland by expanding existing features and developing new analytics about events, DAO activity and historical user metrics.

Current Implementation

• Daily active users
• Daily active parcels
• Daily / weekly / quarterly user metrics
  • Time spent
  • Parcels visited
  • Scenes visited
• Weekly parcel metrics
  • Average time spent
  • Average time spent AFK
  • Logins
  • Logouts
• Users
  • Quarterly / monthly / weekly / daily user activity of time spent
  • Quarterly / monthly / weekly / daily user activity of scenes visited
  • Global user search
    • Time spent
    • The number of scenes user visited
    • Historical user information
    • NFT activity
    • DAO activity
    • Frequently visited scenes
    • List of emotes and its properties
    • List of wearables and its properties
    • Land ownership history & information
• Scene
  • Top 50 most active scenes with various properties
  • Scene search
    • Individual scene’s quarterly / monthly / weekly unique visitor
    • Individual scene’s daily stats of
      • Visitors
      • Share of global visitors
      • Average time spent
      • Average time spent AFK
      • Total logins
      • Total logouts
      • Unique logins
      • Unique logouts
      • Complete sessions
      • Average complete session duration
    • Individual scene’s coordinate base heatmap coverage
    • Time spent tracker on a daily basis
    • Marathon users of the scene
    • Daily time-based distribution status of users in the scene
• Map
  • Parcel name/coordinate search
  • Heatmap
    • Max concurrency
    • Visitor
    • Average time spent
    • Average time spent AFK
    • Logins
    • Logouts
• World data
  • World global stats
  • List of worlds
• Land sales
  • Yearly / monthly / weekly average volume of land sales
• Rentals
  • All time / monthly / weekly average volume and count of rental activity
  • Total amount of MANA traded throughout the entire period since data gathering point
• Status
  • Health check dashboard of data points status for full transparency

Planned Implementation

Not in order of implementation - see roadmap

1. Event tracker

• Tracking details of major events
• Dedicated data page per event
• Attaching events to other models (scenes/ users/ etc)

2. Atlas Corp historical user data integration

• https://governance.decentraland.org/update/?id=46271910-19b0-11ee-93a7-ed9294f83f74\&proposalId=21db21b0-bc53-11ed-8c13-518b5c1940be

3. Historical scene history and expanded data scope e.g.

• Top users of a given scene over time
• Retention metrics
• New / guest / named users historical charts

4. Land / scene utilization graph e.g.

• Display ratio of utilized LANDs

5. Additional Worlds data

• Historical data
• Deeper integration with /user page

6. Retention metrics

• Calculate retention rate of a given scene / dcl in total - how many users returned after 7 days / 14 days / etc

7. Consistency of data + FAQ / legends for better readability for users

• Improved UI/UX
• Variety of formatting of the chart

8. Clean up technical debt for sustainability

Roadmap and milestones

2023 Q4

• Event tracker
• Additional worlds data

2024 Q1

• Atlas corps historical user data integration
• Retention Metrics

2024 Q2

• Historical scene history and expanded data scope
• Land / Scene Utilization graph

Data consistency & technical debt tasks will be split across the whole roadmap

This proposal is summarized due to technical limitations. To view it complete and vote on it, visit the DCL DAO Governance dApp