Dollhouse

by 0x2fcd5b84e04ea940afff17173e67ec64376e1dfc (tangpoko)

Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Community category be approved?

Abstract

Since its Grand Opening in February 2022, Dollhouse has had over 100,000 visitors and become a beloved gathering place for the Decentraland community. Dollhouse has a reputation for community building and successful onboarding, throwing several community events a week as well as special events throughout the year. Many newcomers' first experiences were at Dollhouse - we have been described as a “home away from home”.

I am asking for a Tier 5 Grant to cover expenses for Dollhouse, as well as to provide funds for more ambitious events and unique experiences for the community throughout the year.

Grant size

115,600 USD

Beneficiary address

0x3C6730227F5785bA37e8d4464DBF9A1D87e4f0AC

Email address

tangpokoDCL@gmail.com

Description

Dollhouse is known as a place of friendship and unity, where everyone – friends and newcomers can feel safe, seen and heard.

My vision is to continue to operate Dollhouse at its current high level and additionally curate and create unique experiences throughout the year that are press-worthy, capturing mainstream attention and giving newcomers a reason to onboard.

Background: Dollhouse has held over 100 events to date. At least three events are held consistently every week, including two music-based events and regular hosting of Beyond The NFT. The weekly Wagmi Wednesday party is enjoyed by all and stirs up the marketplace each week as people purchase wearables to fit each weekly theme. One of our recent regular events is a weekly live art/music show. Memorable community special events include DCL Prom Night, May The Fourth Party, the Babydoll Awards, and the first One Metaverse party streamed both in Spatial and in DCL.

One of my main missions is to onboard more DJs and musicians into the Web3 space, with an emphasis on female and underrepresented groups in the space. To date we have hosted over 30 DJs/musicians at Dollhouse. All events have been free and open to the community.

This year, Dollhouse has hosted:

• Multicultural events like the the two-day Latin Festival
• NFT project events such as Killabears
• Virtual/IRL hybrid events like NFT BC and Holotopia Fashion Show
• Multiple wearable launches for the community
• Inclusive events such as the Pride Party with Baby Yors
• The first official multi-metaverse event with Spatial
• Branded events with Decentral Games, EveryRealm and Mixcloud

DJs and musicians we have featured include :

• Alison Toy
• Baby Yors
• Y3LDA
• Elyse Rich
• Evie The Cool
• Sky Jetta
• Mo Mami
• Allis
• Chris Stylez
• DJ Webber Don
• UnkFunk
• June Jissle
• GranolaBoy
• Zoo Bros
• Roxie J Summers
• DJ Hu Dat
• Soultry Dubs
• AkaHorus
• GucciToe
• Stoney Eye
• Jack Frost
• Bufalo
• Pansd
• Abilitea
• CJ Trax
• K3YFLO
• DJ Jacks
• Beni Swift
• New Girl
• 0xBlnky
• Mr Swe
• Edolena
• The Perris
• VJ Deliria

With the funds from this grant, Dollhouse will continue to:

• be a home base for the DCL Babydolls
• foster a culture of belonging and be a safe space for women and newcomers
• provide high quality weekly events for the community
• be a launchpad for DJs and musicians entering Web3/metaverse space

Dollhouse will also be able to:

• retroactively cover some costs from our first year of operation
• continue to consistently operate at the same high level we have shown to date
• plan more ambitious Special Events crafting unique experiences and bringing in higher profile talent to attract mainstream attention and encouraging newcomers
• increase marketing efforts both in and outside the DCL community
• hire an assistant to help coordinate events
• hire a community manager for our discord/socials

Specification

link to table

Budget Details

Server: This livestream service is consistently stable with no downtime or skipping. Technical support has been reliable and immediate. Additionally the operator has offered me a discount which started in September of this year. $3900

Code/Build: Covers basic SDK/3D updates and custom changes done for every show throughout the year. Any service needed beyond regular events/maintenance will come out of the special events budget if necessary. $6000

_ Weekly Events:_ Two weekly DJs will be paid an inexpensive but fair price per set. Marketing: Includes any photo/videos/design services that I don't do myself. Press releases and/or paid ads to get mainstream attention and give potential new users a reason to come into Decentraland. $15,600

_ Marketing:_ Includes any photo/videos/design services that I don't do myself. Press releases and/or paid ads to get mainstream attention and give potential new users a reason to come into Decentraland. $36,000

_ Special Events:_ I want to bring in high profile talent - performers with strong social followings that can be incentivized to come into Decentrland. Special events may include elements of gamification and new special effects, and things like prizes and awards for attendees I want to curate and create unique experiences that are buzz-worthy and will bring attention to Decentraland. $28,000

_ Staff:_ Need assistance with event coordination and community management. Looking to bring two staff members on board to assist with this in the new year. My intention is that these hires will come from within the community. $36,000

_ Retroactive Costs:_ Recover some operating costs and expenses from 2022. ) $16,100

Questions

Q: Are you going to ask for another grant in the future?
A: This is a one time-grant for Dollhouse 2022 / 2023 expenses.

Q: Is Tangpoko receiving any compensation from this grant?
A: No, Tangpoko is not accepting any compensation from this grant.

Q: Are the DCL Babydolls accepting any compensation from this grant?
A: No, this grant is for Dollhouse. The DCL Babydolls are not accepting any compensation from this grant. Although Dollhouse was created in conjunction with the DCL Babydolls, they are two separate entities.

Q: Will this grant money be used for land purchase or rental?
A: No, the grant money will not be used for land purchase or rental fees. I have a long standing relationship with Dollhouse current landlord, and should that change for any reason, I am grateful to have the support of many in the community that would host Dollhouse on their land.

Thank you for your consideration.

Personnel

Tangpoko (owner operator)

• founding member of DCL Babydolls
• founder of the House of Tang
• Advisory Board Member of the Elite World Group Women In Web 3 Council

Assistant / Event Coordinator (will hire)

Community Manager (will hire)

Roadmap and milestones

Timeline extends from the present to the end of 2023.

• Continue our consistent high frequency programming
• Special events: Ex. DCL Prom 2023
• All Female DJ Music Festival
• Collaborations with other venues, both in DCL and potentially in other metaverses or IRL/Virtual hybrid events

Vote on this proposal on the Decentraland DAO