Impression analytics dashboard for billboards and NFT surfaces.

by 0x52af362deb54513904a324f7ab8eabfe309c7cff (John#7cff)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Platform Contributor category be approved?

Abstract

Asset with externally managed content. Analytics dApp will provide aggregated information on asset, content usage, view and traffic quality.

Every Lord Owner will be able to build on this open source software:

Audience analysis and management of your digital screens

Supply Side Platform usage- software that automates and streamlines the sale of a media owner's digital inventory in the Metaverse.

Demand Side Platform usage - software that automates and streamlines the process of buying Metaverses media for media buyers. Whether it's a media agency, a direct advertiser, or an open online marketplace.

Grant size

60,000 USD

Beneficiary address

0x52Af362DEB54513904a324F7aB8EaBFE309C7CFF

Description

Application cases for dapp Meta Ads: MetaAds platform provides functions to manage content and sell surfaces' show capabilities as DOOH (Digital Out of Home) providers do in real life. Advertiser mints NFT as creative and choose surfaces from verified list of spots . Content moderation and creating time slot schedule to show creative are the core processes to manage content on the surface. After this advertiser wants to understand how many shows and watches were performed and where and when. We build solution to cover all questions to traffic that was passed through the surface .

Specification

Billboard asset with managed content and logic to provide surface position, user position, user id and impression - time and angle of watching creative on a surface This asset will be wired with metaads opensource oracle services that index keywords of surfaces, process impressions and check that watching user is not a garbage traffic. Oracles aggregate information and publish data in blockchain to provide dApp information.

Personnel

metaads.team is a project to monetize metaverses. We started from Near MetaBuild hackathon https://metabuild.devpost.com/project-gallery and got 2nd place with additional nomination "Best Technology usage" providing e2e possibility to manage content in Decentraland. Our team contains experts in Eth Btc Near TON blockchains with hands on experience in building smartcontracts, setup full nodes and integrations of web2.0 services and web3.0 rpcs, web ui.

Roadmap and milestones

May 2022 Zero-code personalized solution for publisher - asset with logic to connect to metaads platform. Oracle to wire asset in scene and publisher via PIN. June Oracle to provide indexing surface by keywords for publisher in metaverse Smartcontract between publisher and Oracle owner Smart contract between publisher and advertiser Oracle to expose playlist of content from deal between publisher and advertiser July Oracle to catch surface calls with user watch data smartcontract to fill deal with verified data August Analytics dApp based on blockchain data over performed deals - alpha September Analytics dApp - beta October e2e polishing contracts and oracles documentation polishing presentation of solution as a part of Decentraland platform

Vote on this proposal on the Decentraland DAO