World Wide Analytics

by 0x8ac69421a24690d62d7eda58e0daaa21a249d98f (WeMeta#d98f)

What

From a Decentraland Grant, WeMeta has developed the Builder Tag, an analytics plugin which can be implemented by builders to aggregate visitor data into a scene dashboard, which presents anonymized information so that creators can understand who their users are.

Currently, this solution must be integrated on a scene-by-scene basis by builders. To help make Decentraland's data more easily accessible in a permissioned way, and to scale solutions like scene comparisons and more seamlessly offer creators scene dashboards, WeMeta is seeking to work with the community to implement our analytics at a world level.

How

In practice, this would mean implementing the Builder Tag at scale, so that builders do not have to manually add it to their scenes. Visitors would be given notice that their data is being collected, and given the opportunity to opt-out or visit their profile on wemeta.world to understand what is being collected and how it is being used.

Why

We believe users should have control over their data. This means they should be able to opt-out, delete, or adjust the level of granularity at which their data can be utilized. Through this future feature, we hope to be able to reward people when their data is used (e.g. advertisement).

For this reason, we are asking the community to back us in our mission to scale our analytics service to all of Decentraland, while giving users ownership of their data.

Conclusion

Overall, we believe this could be powerful step forward for democratized data, enabling a simple solution to contribute and monetize your data.

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Vote on this proposal on the Decentraland DAO