Wearable Advertising Space Facility & Decentraland Loyalty Points Programme

by 0x4c41c164d7b601d8809643767aca6ce1ed31a2d6

Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Platform Contributor category be approved?

Abstract

ADVERTISING SPACE FACILITY (AD BOOSTER) - Purchase Advertising Space on the wearable marketplace to spotlight a published item for a selected time. In addition, sellers will be able to see what their forecasted reach would be from their chosen budget. Plus, sellers will receive demand analytics for advertising results.

LOYALTY POINTS PROGRAMME (LLP) - to reward users for spending MANA, gaining points that can be redeemed or offset to future transactions. Our mission is to encourage the community to reinvest, contributing to growth in the Decentraland economy.

Our partners, RAFT, have been operating for 10+ years, taking on over 600+ projects and well-adapt to the ETH blockchain.

Grant size

73,000 USD

Beneficiary address

0x4c41c164d7b601d8809643767aca6ce1ed31a2d6

Email address

aaavisionsltd@gmail.com

Description

Providing Advertising Space Facilities and Loyalty Points schemes are proven to encourage engagement in marketplaces, social platforms and all.

AD Boosters will discover items in a high supply economy boosting high and low-exposure items:

FACT - According to ‘OnlineSales.ai’, “Introducing merchant-funded product listing ads can give a boost (to the Bottomline of the marketplace) of more than 50% of the revenue generated through GMV (Gross Merchandise Value). It significantly strengthens the revenue model of a marketplace.”

Loyalty Programme:

FACT:-

• According to FORBES, “78% of consumers are more likely to buy from a brand with a loyalty program.”
• According to FinExtra, “71% of consumers say loyalty rewards programs are a meaningful part of their brand relationship.”

Selling wearables – Noticeably, a large supply of wearables enters the marketplace daily, giving sellers less time on the ‘Newest Items’ list and at the top of the item category page.

The grant will fund version 1.0, the initial instalment to AD BOOSTER & LLP. We anticipate that there will be further updates & added features required, post the project going LIVE from internal & external sources. Internally, being analysing user activity and externally, being user feedback.

Specification

Please see the link with our Project Spec - https://docs.google.com/document/d/1-kmXqRyEXOtGkVwBqiiB2XCEuohSVNfPAav-8XimP6E/edit?usp=sharing

Personnel

Raft - https://raftds.com/ - A team of Software Engineers & Developers.

Director Of Engineering at Raft - Evgeniy Kokuykin -https://www.linkedin.com/in/evgeniykokuykin/?originalSubdomain=ru

Software Engineering Manager at Raft - Vitaliy Shvetsov - https://www.linkedin.com/in/vitaliy-s-73297764/

Projects:-

Green Projects Marketplace:

Our engineering team have participated in Blockchain tech-related projects. One of them was a marketplace for Green projects investing. In that project, funding has been transferred from Buyer to Supplier via smart contract on the Ethereum platform. Large Global Technology lead this project to improve efficiency for new Green technology startups. Frontend and backend squads from Raft with ten engineers focused on building web applications and supporting the product launch.

Blockchain Network for Cloud Services Provider:

Another project related to Ethereum was implementing an on-demand blockchain network for a Major Cloud Services provider. Raft engineers have designed and coded VS Code extension for Cloud Blockchain services and added Truffle and Solidity integrations within that extension. The second team helped the customer's engineering team quickly launch the web interface for Blockchain Cloud Service and test it before the public preview release at Ignite conference.

Roadmap and milestones

Please see the link with our ETA excluding and including a risk buffer. - https://docs.google.com/document/d/1-kmXqRyEXOtGkVwBqiiB2XCEuohSVNfPAav-8XimP6E/edit?usp=sharing

Vote on this proposal on the Decentraland DAO