CrypToken Media Marketing Proposal

Cryptoken Media has created a 6-week marketing and advertising strategic plan, which has the potential to be extended over the long run. The main goal of the planned campaign is twofold: to promote the summer tournament events that SportX.Bet will launch in the second half of May 2021, and promote the native to SportX.Bet platform token – the SX token.

About Cryptoken Media

Cryptoken Media is a boutique full-service agency, specialized in the delivery of global and local marketing campaigns to clients that operate only in the crypto and blockchain industry. Cryptoken Media has been on the market for nearly 4 years and has a very diversified and prominent portfolio of over 40+ companies, including Binance, Liquid, EtoroX, Huobi, 1Xbit, and numerous ICO/IEO/IDO/STO projects. The company provides full 360-degree solutions and is connected with 10,000+ businesses worldwide, enabling the delivery of even the most complex and highest in scale campaigns.

Scope of Marketing and Advertising Services

Based on the brief that we received, we prepared a multi-channel plan, encompassing the following user acquisition channels:

1. Content Marketing & Link Building
2. Mobile & Desktop Display Advertising I Retargeting
3. Reddit Marketing
4. Email Marketing
5. Influencer Marketing

Deliverables

1. Content Marketing & Link Building – this is inclusive of creative writing, covering the most important aspects of the tournament and information about the token; selection of websites based on our previous experience, distribution of content, creation of tracking links, and monitoring the performance of the channel.

2. Mobile & Desktop Display/Banner Advertising I Retargeting – Creating a set of banners; selection of websites and/or ad networks to reach the most appropriate audience; daily monitoring and optimization of the channel

3. Reddit Marketing – sifting through and selecting relevant crypto betting/token subreddits; creation of native to the subreddits comments; delivering 5 to 10 comments per week

4. Newsletters & News Bulletins Inclusions – Selection and inclusion of SportX.Bet brand in daily/weekly newsletter of top crypto websites with very high subscription base. Selection will be made based on selecting those providers that provided the highest KPIs (incl. ROI). Cryptoken Media will be responsible for the content and visual creation, all arrangements with the providers, tracking, monitoring and analyzing.

5. Influencer Marketing – Several influencers (primarily YouTube influencers, but could also potentially include Twitter or TikTok), who will fit into the allocated budget for this activity, have the highest engagement rate, highest subscription base, high amount of views, and produce content that is similar to crypto betting, gambling. Cryptoken Media will create a storyboard, and will handle the entire process from securing influencers to receiving the final product.

Additional Notes

• All deliverables will appear in Google Analytics for tracking, monitoring, evaluation, and optimization purposes. All user acquisition channels will be monitored daily to minimize unnecessary expenditures and provide a better return on the money spent. • Cryptoken Media will create marketing reports that the client will receive, containing evidence (statistics, screenshots, links, etc.) to report on the status of the campaign roll-out. Full transparency throughout all stages of the planned campaigns will be insured by the agency. • A full list of the selected media outlets, and influencers will be provided to the client for approval before executing the campaign.

Funding Request

The funds (advertising budget + fee) requested for the 6-week campaign are as follows: • May’21 Total (Budget + Fee): $5,823 / Budget: $5,100 + Service Fee: 723 • June’21 Total (Budget + Fee): $13,300 / Budget: $11,400 + Service Fee: $1,900

This is a total of $19,123. These funds are to be paid in DAI-ERC20 to the following address: 0xa0e01c0bdff6045fa8ea61817b5f9c5252bb8a93 in the event that the vote passes.

The plan and the resources allocation can be seen from this link: https://docs.google.com/document/d/1_jQ3y8rTtnjeOKesZg43OKJp3tcD9Rkav4nUPY8N7lE