Strategic Launch Plan

 

Summary

This proposal outlines the ‘Strategic Launch Plan’ for StackOS and FusionX under the ticker $SFX. Featuring a public sale, a token claim system and a clear vesting schedule for both the existing community and incoming VCs/Angels.

Developed through discussions with the DeCloud Labs team, advisors, VCs and community members, it seeks to balance varied stakeholder interests, support project growth and support positive price action at launch.

It aims for a successful transition to an enhanced StackOS ecosystem, preparing for liquidity improvement, new user engagement, and sustainable growth with upcoming CEX listings.

This launch is key to StackOS's long-term success so it needs to be done right.

Goal 1: Manage circulating supply and ‘market structure’ at launch - via the introduction of Vesting Schedules**

Concerns have been raised by VCs and Market Makers about the large circulating supply at launch due to the existing volume of tokens held by the community.

They suggest that keeping the circulating supply low initially, helps build a better market structure and hedges the risk of any immediate downward pressure on price when the $SFX token launches on exchanges.

This concern is shared by the team and community members who have a long-term view of StackOS.

To address these concerns about price performance at Launch a proposed ‘Vesting Schedule’ has been put together that makes clear how our community, VCs, private sale and public sale participants will receive their tokens and over what time scale.

The ‘Revised Vesting Schedule’ section of this proposal details this and its intent is to put in place an acceptable compromise across all investor cohorts by putting them on very similar Vesting terms. ie, treating all existing holders as VCs in this current round.

Goal 2: Secure additional value for existing holders of Node NFTs**

As per the original DAO proposal, Node NFT holders will have the option to participate in the private round with VCs at the same price point ($0.012) via transactions with the team, where the value must be between $500 and $2000 committed per Node NFT.

The Launch Plan now includes a Public Sale at a higher base price of $0.016 to enhance the value to Node NFT holders by encouraging the trading of Node NFTs. A community campaign will be run to advertise the Public Sale and the optionality of investing via Node NFT ownership…

Calculations on the corresponding ‘value’ of an NFT for those wishing to put capital into the project but currently lacking an NFT are available separately but are significant.

The Launch Plan:

1. Confirm (via this DAO vote) the community is on board with the plan, specifically the proposed ‘Vesting Schedule’ approach

2. Complete the initial private sale round with VCs, Angels and Key Opinion Leaders (KOLs) in the space

   1. Convert additional VC interest into signed deals after this DAO vote

   2. Onboard KOLs from Web2 and Web3

   3. Take advice from VCs upon ‘additional’ exchange listings at TGE

3. Start Community Campaign 1 (March) - focused on pushing awareness of the project and the Public Sale round

4. KOL Campaign starts and runs from this point forward

5. Begin Public Sale round on Tokensoft platform - duration of 2 weeks, could close earlier.

6. Conclude Public and Private sale rounds

7. Publish guidance on how to ‘Claim $SFX’ (for existing community to get their tokens as they vest)

8. Exchange Listings (multiple) for launch announced

9. LAUNCH - End of March 2024 (with 2 weeks contingency planned in event public sale and marketing need longer runway - we are ‘Tech ready’ now)

10. Community Campaign 2 commences (incentivised deployment of AI models, Applications and Content)

Revised Vesting Schedules

• VCs and Community participants: 6 months of linear (daily) vesting starting at launch.

• Private Sale Participants (includes Node NFT holders): 6 months of linear (daily) vesting starting at launch.

• Public Sale Participants: 3 months linear vesting (daily) starting at launch. They come in at a higher price point per $SFX

• Team: 0% at launch followed by 24 months of linear (daily) vesting.

Public Sale Details

• Purpose of the Public Sale: The public sale is planned before the Token Generation Event (TGE) to raise additional funds and expand our community. It aims to attract new users, contributing to the growth and vitality of the StackOS ecosystem. Effective marketing and community engagement are key to its success.

• Platform: www.tokensoft.io

• Duration: 2 weeks.

• Public Sale Price: Base price set at $0.016 with optionality for additional rounds at higher price points (demand dependent).

• Additional Launchpads: Consideration is being given

Token Claim System

This is a change in direction from what has been communicated to date.

Instead of automatic token distribution of the new $SFX tokens to people's wallets, tokens will need to be claimed via a dedicated platform as they vest. This will not require KYC but must be made with the same wallet that you held your $STACK tokens in.

If there are any issues with your access to that wallet - seek help in telegram as we can process these manually via a form after some checks. You will have a week to bring that to the teams attention.

The calculations on the amount due will be the same number (a 1:1 between $STACK and $SFX) but the claim system gives the team more control over the process and how tokens vest. All $STACK will be rendered useless, as they are being replaced with $SFX.

Benefits of Voting Yes

• Project Stability and Investor Confidence: The transition to a structured vesting schedule, while a significant change, is designed to safeguard the project's long-term stability, support price structure and thereby boost investor confidence and ensure sustainable growth.

• Enhanced Community Engagement and Expansion: The public sale and preferential NFT holder rates aim to deepen community involvement and attract new users, crucial for the ecosystem's expansion and vitality.

Drawbacks of NOT voting in favour of this proposal

The drawback would be:

• The lack of a structured vesting schedule for our community and new investors risks negative price action in the period immediately after Launch and hence does not enable the community to realise the maximum value of their investment this market cycle.

DAO Proposal Discussions in Telegram

If you wish to discuss the details of this vote, please keep this separate from the #General topic in the StackOS Telegram channel.  You can instead discuss this in the #Governance topic which has been created for this and future DAO initiatives. Please keep in mind that the messages in relation to governance put incorrectly in the #general topic will be deleted.