Fred Segal Campaign

As many of you know, The Heart Project is producing a clothing collection in collaboration with Fred Segal that will be featured both in-store as a pop-up shop and online on the Fred Segal website. This collaboration will also extend into the Metaverse, with a collection of digital wearables and a launch event inside Decentraland.

The full campaign may cost less than 17 ETH, in which case we will return the surplus to the community wallet. The profits generated from this project will be returned to the community wallet to fund future projects.

Full Scope of the Fred Segal Campaign:

IRL in-store installation IRL Artcade installation IRL clothing line (HP x Fred Segal) 900 items IRL clothing line (HP x Vinnie Hager) IRL clothing capsule HP 1/1s IRL HP x Deadfellaz branded bag IRL launch event on Feb. 14 IRL in-store programming TBD Metaverse pop-up shop (HP x Fred Segal x Deadfellaz) Metaverse launch event (HP x Fred Segal x Deadfellaz) Marketing / editorial campaign for HP x Fred Segal

Budget

IRL in-store installation $10,000 IRL clothing line (HP x Fred Segal) $16,068 IRL clothing line (HP x Vinnie Hager) $1,410 IRL clothing capsule HP 1/1s $3,156 IRL HP x Deadfellaz branded bag $2,500 IRL launch event on Feb. 14 $5,000 Metaverse pop-up shop (HP x Fred Segal x Deadfellaz) $4,795 Marketing / editorial campaign for HP x Fred Segal $7,500

Total $50,429 With 10% Contingency $55,471