Ambassadorship for community growth

Abstract

The goal of this proposal is to receive a grant to execute an Ambassadorship plan that allows us to expand the THO project to the Spanish-speakers and thus be able to enlarge the diversity of the holders and increase the minting.

Category

Marketing

Grant amount

$2880 USD in ETH

Grant breakdown

$561 will be allotted to an advertising campaign in coinpayu.com $15 (estimate) will be used to pay ETH transaction fee $2304 will be allotted as wage for the ambassador

Duration

A Quarter (90 days from the date of approval)

Proposal

I propose that we should execute a marketing action that allows us to expand into the Spanish-speaking community, a market that THO is not reaching enough today. The plan will be carried out through an ambassador who can spread the voice of the project, get the brand known, and onboard Spanish speakers to our fam. The action will also include a campaign of two ads on coinpayu.com targeted to that language, where one will aim to traction new members to the Discord, and the other will point to the website link https://theholyones.io

Why coinpayu.com

This is one of the most popular PTC (paid to click) advertising platforms that are used almost exclusively by cryptocurrency users, ensuring a more accurate reach of the audience. It also allows us to segment the target by language, so we can be more effective with our campaign.

As you can see in this small campaign I made for a contest the CPC (cost per click) was 3.17 satoshis (the cryptocurrency used as a reference by the platform). So with our budget (~1,545,000 satoshis), we can expect ~487,000 impressions.

The ambassador role

The responsability of the ambassador will include the active management of Twitter and Instagram accounts where the THO content will be shared in Spanish following the guidelines of the official accounts. Biweekly publication of new blog articles about launched games, news, and relevant project announcements. Organize and participate in Twitter spaces with other latino NFT projects to promote THO within those communities. Promote events with local artists at The Aquarium and the Holy Temple to attract new members to the project and our community. Biweekly reporting to the community on the progress of the campaign, social media activity, and highlights of the advances. With an estimated dedication for this role of 96 hours/month

Struggles and hardships

We can expect a low percentage (~10/15%) of bot clicks on an ad campaign, as I could detect in my last experience on coinpayu.com

Personnel

I am a proud latino OG, and I want to spread THO's cryptoism to Spanish speaking communities. I will try to give my best in this task so that at the end of this experiment the DAO decides to extend it because of how profitable it was. Thanks for reading, I really appreciate it.

Wallet address: 0x0dfc784B46e108a6780CF98ad74C61Ac7523CbAA Email: lean.web3@gmail.com Discord: Lean#5258 Twitter: https://twitter.com/leanweb3