MANAMANIA Marketing Wearables

ABSTRACT

The goal of this proposal is to receive a grant from our treasury to fund a MANAMANIA marketing wearable (skin) to be used by new members of the Metaskins team to promote The Holy Ones MANAMANIA game. This proposal is being made in the hopes of getting more visibility and furthermore, players playing MANAMANIA.

CATEGORY Marketing

GRANT AMOUNT 100MANA ($87USD June 21, 2022)

GRANT BREAKDOWN Metaskins Design of wearable - FREE Decentraland submission fee - 100 POLYMANA

0 TXN fees

Total = 100MANA

PROPOSAL I propose that we allot 100MANA from the Holy Treasury to be used for the Decentraland submission process. This is our community's first in-world marketing initiative and can bring a substantial new market to come play MANAMANIA. Metaskins has hired 2 in-world hosts/marketers to move forward with this initiative. They have both had in-world experience both hosting casino tournaments, and marketing The Holy Ones mint, utilizing The Holy Ones marketing wearables from a few months back. The initiative will be a test bed for how to market in-world for our upcoming games, in which Metaskins will again create a walking marketing ad to convert Decentraland users into Holy Ones players across the map. The hosts will market by moving from venue to venue, from Wondermine to Ice Poker to Rocking Unicorns to Genesis Plaza, and more, with the goal of adding additional players into our game from different venues. The marketers/hosts will be dynamic, meaning they will understand where the majority of DCL users are located and move from scene to scene.

SERVICE

Until Decentraland is ready to release smart wearables, with portable experiences and more, we will have to use standard wearables to excite users, begin discussions and port them manually into our MANAMANIA scenes. The marketing process will be tracked by hosts bringing users to a machine, at a confirmed time (based on scene's data/analytics) and shall receive bonuses based on milestones as they bring a bigger and bigger volume of new players.

ENGAGEMENT PROJECTION & HISTORY

As of this week, we currently have had 65 unique weekly wallet addresses on our Pride MANAMANIA scene, in comparison to an average of 15-25 on other parcels that MANAMANIA is currently hosted. These are a good baseline to use when moving forward with this initiative. We can easily understand if the number grows from here, where the new users have come from.

We are hoping to triple that in our first week on both ends, and begin to receive some steady action in our nightly lottery games.

ROADMAP & TIMELINE

Tuesday, June 21, 2022 - Wearable has been created and submitted

TBD: Wearable has gone through the curation process and can be worn in world by our dedicated hosts/marketers and potentially community members (1000 wearables total)

STRUGGLES AND HARDSHIPS

The two largest hardships are the track-ability of this mission, as well as the unknown factor of how to successfully market inside Decentraland. These tasks will come with a learning curve as there is currently no framework we can utilize to follow. The plan is to try different angles of marketing in-world and see what works best, then understand what works for us and confidently work stronger and harder at those tasks.

PERSONNEL

Ana & Vilaria Ana and Vilaria both have extensive experience in working in Decentraland as casino hosts, as well as marketing for The Holy Ones. They are not afraid to go from user to user to tell potential players what we are up to. They have figured out how to be successful in sparking conversation without being too invasive, and converting DCL users into our communities.

David Co-Founder of Metaskins, and The Holy Ones will lead this mission by giving hosts/marketers different initiatives, milestones, and tracking success of the mission at hand.

Wallet Address: 0x012e8326acd4CF9DBBCa78f082a1A1C01ed2192F Discord: David | Metaskins#5838 Email: David@metaskins.com

Metaskins Studios We have used a group of designers from Metaskins to create the walking ad wearable. As mentioned, this was done free of charge.