ABSTRACT

The goal of this proposal is to receive a grant to fund a long-term banner advertisement on 4chan's /biz/ board and bring in new mints from outside of the traditional communities we typically target in an attempt to boost mint sales, and increase holder diversity.

CATEGORY

Marketing

GRANT AMOUNT

$2,150 USD in ETH

GRANT BREAKDOWN

$1,500 will be allotted to the total ad campaign budget $200 will be used to commission a Holy Ones banner image for the ad through Metaskins Studios $450 will be used to pay for handling fees. Which will include the following:

ETH transaction fees (Estimate: ~$15), Taxes accumulated through the sale of crypto (Estimate: $204) Exchange fees (Estimate: $32) Labor fees (Research, handling of funds, etc) will be the remainder (Estimate: ~$199)

PROPOSAL

I propose that we allot $2,150 of our treasury funds to fund a targeted marketing campaign that links mobile users on 4chan's Business & Finance board, /biz/, to The Holy Ones website, https://theholyones.io/. Mobile users make up the majority of ad impressions on 4chan, as well as the majority of ad clicks which is why I am proposing we create a mobile header ad. Mobile headers have more engagement than any ad type available on 4chan and sees around 2,000,000 ad views each day, and around 150,000 ad clicks a day site-wide. I plan to begin this campaign on May 1st if this grant is accepted. A breakdown of the timeline can be found towards the bottom of this proposal.

WHY 4CHAN & /BIZ/

4chan is a popular image board which harbors a variety of different topics of conversation and is widely know for its edgier community due to the media attention the website has gotten through controversies on their /b/, /pol/, and /r9k/ boards. 4chan notably has a board dedicated to Business and Finance (/biz/) which I believe would be a prime audience to target for an NFT project such as ours due to the topical nature of it. The board harbors a lot of discussion regarding NFTs and cryptocurrency, seemingly more-so than traditional investments. /biz/ is the 9th most popular board of the plethora of discussion topics 4chan offers, and has seen around 465.7k ad impressions over the past 30 days, which equates to around 1.5% of the site's total ad traffic (Please note that impressions based on views, not clicks).

SERVICE

4chan uses a service called Bid Glass that allows for advertisers to bid on adspace, which allows for competitive advertising pricing when compared to other major social media websites like YouTube or Twitter. Bid Glass's bid system will allow users with higher bids to run their ads over other advertisers, and in the meantime those advertisers will receive fewer/no ad traffic until the higher bidder's ad campaign has concluded or their bid is lowered. Since payment is based on impressions, if a campaign is outbid the poster will stop being billed or be billed at a lower rate until their ad goes live again and the campaign's time will be extended to meet the budget.

ENGAGEMENT PROJECTION & HISTORY

Here is a screenshot of a previous campaign's performance which was run on the same board over the course of a few days:

As you can see, this previous campaign saw a click-through rate of around 0.11% and we were paying around $0.31 per click which is a highly competitive rate, especially for targeted advertising.

If we were to begin April 14th with a budget of $1,500, we are projected to get around 2,000,000 impressions on /biz/ over the course of around 65 days at a bid of $0.75 per 1,000 impressions. At 75 cents per 1,000 impressions, our bid is higher than over about 50% of current bids over the course of the ad campaign (Please note the run time will likely be slightly longer or shorter by the time our campaign is posted):

ROADMAP & TIMELINE

APRIL 24: Grant Received Funds Transferred to Exchange Metaskins Commission

APRIL 25: Sale of Crypto Transfer of USD

APRIL 26: Metaskins Commission Completion

APRIL 29: Settlement of Funds

MAY 1: Ad Campaign Launch

MAY 1 - ~JULY 5: Campaign Upkeep Periodic Analytics Updates Upon Request (Discord)

STRUGGLES AND HARDSHIPS

The largest hardship that comes with this proposal is reliability of our campaign. Due to the nature of advertising through a service like Bid Glass, our campaign could potentially be outbid for weeks or months, which would greatly extend the length of our campaign and stunt our engagement by interrupting the concurrency of our campaign. It is worth noting that our total impressions should not be affected by this.

PERSONNEL

Jellyblob

I am an admin and community manager for The Holy Ones Discord and will be the main executor of the task. I will be setting up and managing the campaign and a majority of the funds received from the grant. I have previously run a similar campaign for The Holy Ones on /biz/ with a smaller budget as seen above.

Wallet Address: 0xF624921DbDA8C17b5b17CcfbAB72Dd555B97487A Email: Jellyblob@protonmail.com Discord: Jellyblob#0057 Twitter: https://twitter.com/Cryptoidal_

Metaskins Studios

An in-house graphic designer at MetaSkins studios will design a custom mobile ad banner(300x250) for the campaign. The designers at MetaSkins studios have designed all of The Holy Ones media and art.

Wallet Address: 0x7F19EE3C23F25b4794A25ed25c5418Fb52ff8786 Email: david@metaskins.com Discord: David | Metaskins#5838 Twitter: https://twitter.com/Metaskins_