TIP-089: Hiring for thUSD Product Marketing Lead

Purpose:

This proposal seeks the approval of the Threshold DAO to initiate the process for hiring a Product Marketing Lead for thUSD to spearhead both product development and marketing initiatives for thUSD. This role is critical in ensuring that thUSD evolves strategically while being effectively marketed and positioned in the DeFi ecosystem.

The hired individual will collaborate closely with the thUSD Steering Committee and the broader Threshold DAO to ensure alignment with strategic goals. By driving marketing campaigns, community engagement, and partnerships, the Product Marketing Lead will ensure thUSD’s growth within a competitive market environment.

This proposal sets out the thUSD steering committee’s vision for the role, including expectations regarding hourly commitments per week, a detailed hiring process, a rough timeline, and associated costs.

Role Overview:

• Position Title: Product Marketing Lead

• Compensation: DAO standard contractor rate of $85 an hour

• Hours: Up to 15 hours per week (based on forecasted workload)