Threshold Network’s participation in Binance Learn & Earn 2.0 campaign

https://forum.threshold.network/t/threshold-network-s-participation-in-binance-learn-earn-2-0-campaign/257

Proposal Threshold Network’s participation in Binance Learn & Earn 2.0 campaign by allocating a minimum budget of US$ 150K worth of $T

Objective

• To educate new users for the Threshold project
• To increase token awareness
• To engage community engagement

Binance Learn & Earn 2.0 highlights

• Compare with Academy Learn & Earn V1, more focus on education + token awareness (In-depth article & videos)
• Direct exposure to our global 40m~ weekly active users with 20+ languages supported
• Wider user reach as v2.0 platform is fully integrated with Binance.com page
• All budget will be distributed to users; Binance provides the service & platform for free.

Timeline & Budget

• First launch - mid March - early April
• Min. budget - US$ 150K worth of $T

Workflow

• Project team / Marketing Guild Committee (MGC)

  • With Corp Dev alignment, Project team/MGC provide draft article/video to Academy

• Binance

  • Do due-diligence check and see if any content should not mention

• Binance Academy team

  • Digital assets & content creation
  • Landing page set up
  • Channel exposure
  • SEO review and proofread
  • Publish before confirmation from project team/MGC

Reference https://drive.google.com/file/d/1X8usORBCbxUJy89KDO8u6Ry0x1ONC4RS/view