Executive Branch Proposal Q2 2025 - Q4 2025

Author: pmoncada Date Created: March 26th, 2025

Abstract

In the last year the executive branch created automations and workflows for most basic operations to reduce the overhead of maintenance substantially across Governance and Incentives. Separately, the team has been working in the form of quarterly projects to drive revenue for the organization, specifically the Space Acceleration Network, Launchpad, and affiliate sales for partners. This proposal is focused on using those revenue-generating systems to achieve sustainable cash flows for the DAO. This is a six month budget for MoonDAO to operate from Q2 2025 to the beginning of Q4 2025 to attempt to achieve that level of sustainability, shifting the focus of the executive team from mere maintenance of operations, to growing the onchain annual recurring revenue of the organization.

Problem Statement

MoonDAO must achieve and maintain at minimum a three-year runway for the DAO indefinitely to sustain its operations comfortably. This means scaling revenue and decreasing operating costs such that the net outflow from the treasury is never projected to be more than ⅓ the total assets for the DAO on a yearly basis.

Solution

MoonDAO’s current assets held across treasuries, including amounts owed to the DAO, are at ~$974,000 as of this writing, not counting the value of MOONEY. This means that the net-outflow of the Treasury should not be more than $324,000 per year if we’d like to maintain a healthy 3-year runway while we scale up revenue in the organization.

Currently MoonDAO’s executive team manages two budgets, one for maintenance and operations of the DAO on a yearly basis, and another focused on development of revenue generating systems on a quarterly basis that uses the project system. This proposal suggests merging those two budgets into one 6 month budget. This allows for less overhead in governance, more flexibility in development, and more accountable and transparent planning and budgeting – tying the development of new systems with their maintenance, and doubling-down on our focus to generate revenue for the DAO to sustain MoonDAO’s operations.

Currently, the DAOs core operating costs (this budget) are $432,000 per year ($216,000 over 6 months x 2). This means that by the end of the 6 month period our goal is to increase annual recurring revenue to at least $126,000 per year to achieve a net outflow of no more than ⅓ the current assets of the DAO. If this cannot be achieved, then the DAO will need to cut operating expenses by reducing headcount or salaries of the executive team.

Current revenue streams for the DAO are:

Onchain Revenue Stream	Description	Yearly Revenue ($)
$MOONEY AMM Fees	Mainnet Uniswap Pool (~$109k position) fees over one year.	$10,639
Space Acceleration Network Subscriptions	114 Citizens @ 0.0111 ETH = 1.26 ETH. 16 teams 0.0333 ETH = 0.53 ETH.	$1,913
ETH Staking	3.5% on 96 ETH	$6,414.24
Zero Gravity Flight Sales	Base cost of the flight was $173,580 plus $30,000 for the three astronaut fees, for a total of $203,580, for a net loss of -$5,188	$198,392
Lifeship Sales	$3,000 in affiliate sales. $13,500 for the MWO Capsule.	$16,500
Launchpad	10% of ETH raised, 10% of the token, and AMM trading fees going to vMOONEY holders, supporting the price of $MOONEY	TBD
Cross-chain AMM trading fees.	Treasury Management Proposal	TBD
Total Onchain ARR		$18,701

Therefore MoonDAO’s annual recurring revenue is $18,701 / year (not counting Zero Gravity of Lifeship sales, since that is not recurring). This is with very nascent systems operating today, testing and debugging over the past 6 months in the case of the Space Acceleration Network, and just getting kicked-off in the case of the Launchpad. We are aiming to scale this up over the next 6 months to reach a run-way of 3 years sustainably, and then profitability using the launchpad.

This means increasing revenue by $107,299 with the launchpad to close the gap of increasing revenue to $126,000. This can come through a combination of the money raised on-chain for the team, the token market cap of launched tokens (locked for one-year and then streaming), or AMM fees.

Team Structure

The current Executive Team for MoonDAO to achieve this goal is:

1. @pmoncada: Exec Branch Lead. Day-to-day operations include product development, sales, and management of the executive branch. Lead a daily standup to go over the day’s most pressing issues, set priorities, and review the team’s work. Ensure that ongoing projects and threads are getting the support they need and nothing falls through the cracks.
2. @ryand2d: Communications Lead. Day-to-day operations include managing socials across twitter, instagram, discord, and posting the weekly newsletter to the community, leading a weekly senate meeting to vote on proposals, as well as operations around our weekly AMAs with guests. Ryan also leads partnerships with other network members and coordinates with external teams.
3. @mitchie_mitch: Operations Lead. Day-to-day operations include managing the quarterly incentives, queuing up transactions on the multisig, and handling reimbursements. Mitchie also acts as a lead designer at MoonDAO and is often tasked with things like improving our website landing pages, posters for events, and overall aesthetics within the DAO.
4. @name.get: Development Lead. Manages developer workflows and maintenance of our github and servers. Responds to tickets from bugs on our website, providing full-stack support and maintenance of the website. Testing and refactoring of code and creating automations and bots to support recurring operations at MoonDAO.
5. @jaderiverstokes: Technical Lead. Manages the technical implementation of new systems at MoonDAO across smart contract development and full-stack. Works alongside @name.get on technical implementation and maintenance of systems.

This proposal will continue employing those roles for Q2 2025, and then add a third Astronaut on August 1st, 2025. They will be trained by the current Astronauts, and then together they will make decisions on managing the executive team and budget, and depending on the skills of the new Astronaut they will distribute responsibilities accordingly.

Each role will receive a fixed monthly payment every month, and the executive branch will also receive a reward on overall health of the DAO as follows:

1. A 2% reward will be computed as a percentage of treasury growth versus the previous quarter.
2. A 10% reward will be computed for net income to the DAO treasury.

The reward for (a.) will be computed as follows:

2% of Quarterly Treasury Growth as measured in USD, where Quarterly Treasury Growth (QTG) is computed as:

QTG = AverageValueInUSD(Qn) - AverageValueInUSD(Qn-1)

Where, Qn is the Nth Quarter, and AverageValueInUSD(X) is the average treasury value as measured in dollars computed by taking the treasury value every day at midnight in dollars over a quarter and averaging out the values.

The reward for (b.) will be computed as 10% of the annual yearly revenue of the DAO.

For both (a.) and (b.) the reward will be in the form of the token that is received or has increased. In other words if the growth of the token or the income of the token is in MOONEY, then it will be in MOONEY. If it is in ETH, then ETH. If in DAI, then in DAI, and so on. If MOONEY then it would be in the form of locked vMOONEY for four years.

Furthermore a flex budget of $2,000/month will be added as discretionary funds by the Astronauts as needed to support the DAO with any unexpected bills or support for a project, as well as a $1,500/month budget to cover servers and subscriptions that the DAO uses.

Benefits

• Follow-through on generating revenue for the organization using the new launchpad.
• More consistent and reliable executive operations like governance, incentives, legal, and social support.
• The community can remove the executive powers by passing a proposal through governance as outlined in the Constitution.

Risks

• Not delivering the expected results and not bringing in the level of income to justify the expenses of the team.
• The budget could be used in the wrong ways and abused. The 3/5 signers should be reviewing transactions and ensure that they are MoonDAO related and not abuses of the Treasury. There will be a quarterly transparency process where the funds can be accounted for.

Objectives and Key Results:

Objective #1: Demonstrate a path to sustainable operations for MoonDAO long-term by scaling revenue generation.Key Results for Objective #1:

• Increase on-chain ARR to $114,000 using the Launchpad and Space Acceleration Network.
• Maintain and operate the launchpad, adjusting the system based on real-world feedback.
• Operate hands-on the first few raises to support SAN teams with a white-glove service.

Member(s) responsible for OKR and their role:- @pmoncada, @ryand2d

Objective #2: Manage executive functions for the DAO to operate securely, quickly, and efficiently for one year.Key Results for Objective #2:

• Create a new 3/5 multisig with a MoonDAO budget for ad-hoc hiring of roles for MoonDAO.
• Manage the budget to support executive functions at MoonDAO for 6 months.
• Train and manage the team to operate effectively together.

Member(s) responsible for OKR and their role:**- @**pmoncada, @ryand2d

Objective #3: Elect a third Astronaut using the process in the Constitution and have them be trained to fulfill the role of the Astronaut.Key Results for Objective #3:

• Fulfill the duties described in the Constitution.
• Focus on mission critical aspects of setting the vision, building the roadmap, bringing in more funding, and solving high-level issues the DAO face