Twali Wrapped: Weekly Newsletter

What day should Twali Wrap? Monday (be from the previous week), Wednesday (midweek), Friday (looking back)?

Why are we doing this?

The experience of Discord is hard to manage and keep up with. Secondly, many of our community members are still working in full-time, web2 positions which occupy their days. They catch up on everything happening in our community during their off-hours. As bounties have been going quickly, they haven’t had the opportunity to get bounties since they are occupied during the day.

What are we doing?

We are making Twali Wrapped to provide people with a stream of weekly, digestible content to stay up to date on Twali: happenings in our town hall, the week’s Flux session, and upcoming or open bounties. Further, we will also add a community spotlight, which interviews an active, contributing member in our community and shows them off to the world. We will also add a “What We Are Learning” section.

How are we going to do it?

Using Revue, we will create a newsletter which brings together the following material, in the following order:

• From our Town Hall: a recap of what was discussed during the week’s town hall.
• Flux: on the Future of Werk: a summary of the call, with 1-2 takeaways, and a link to the recording.
• Community Spotlight: A background on a Twali contributor, their current focus, and 2-3 excerpts from an interview with them.
• Upcoming or Open Bounties: A list of upcoming, or open bounties. How to get involved: Call to action for small, miscellaneous bounties such as hiring a graphic designer, as well as a link to apply to join our community.

What does success look like?

Success looks like a consistent supply of people looking to be featured in the community spotlight.

• Growing metrics, open & click rate grows 10% week over week, unsubscribes remain below >2, bounce rate is Capture and track metrics such as Open & Click rate , Unsubscribes. Increase in number of members applying for bounties

• Implementation of an Operating Procedure: After a few weeks of publication, create an operating procedure for Newsletter Preparation that would allow anyone to prepare. Newsletter preparation would be turned into a weekly bounty which members can apply for. The founding team would simply review and publish the newsletter.