GMRA PR & Consulting

Voting ended 9 months agoSucceeded

Background

Together with the Unlock Foundation I’ve been working towards getting the $UP token listed on a couple of CEX. The foundation has agreed to support those efforts in covering expenses for listing fees and market makers. The DAO in doing their part needs to ensure proper marketing of those listings and to foster growth in the Korean and South Asian markets to help support volume on those exchanges and to bring more visibility to Unlock Protocol.

It’s time we grow!

Benefits

More visibility on the protocol in Korea, the 3rd largest crypto market in the world.
Support of CEX listings
Increase in the price of the $UP token to help support the protocol
Network volume increase which we can leverage for future Retro PGF funding.
Educating builders in Korea and South Asia
Translation of the docs into Korean as part of this effort

Risks

Low risk since this has already been coordinated with the Unlock Foundation, but they could technically not execute on their part of helping get the token listed. Super unlikely they wouldn’t since helping with these activities is part of the reason they exist.
Possible that we don’t get all the grants we apply for to replace the treasury funds and this is a large percentage of our current treasury balance.
Lack of accountability in following through.

Risk Mitigation

Grant writing has already started and as soon as the associated grants proposal is passed I will turn those in immediately and follow-up twice weekly.
Continued hunting for new grant opportunities.
Token price is almost certain to go up and if we use treasury $ETH up front and $UP tokens to cover costs later if we don’t have grants landed in treasury yet, then we should be able to maximize the spend. Ultimately we could buy back any $UP we would have to liquidate in the short term.
We’re paying as we go. An invoice needs to be submitted with detail verified by DAO member Angela Steffens (wonderwomancode). If work isn’t being completed, we don’t pay.

Timeline and Implementation

These efforts have already been underway, as GMRA helped with introductions to exchanges, some outreach to Korean speaking candidates for BD / Engineering and planning. A full breakdown of activities and expected timelines on payments can be found in the following documents.

GMRA Proposal Payments Breakdown

Resources

GMRA PR & Consulting $212,000 USD over a 6-12 month period, up to 75% in $UP token, the rest in $USDT to pay for consulting on token listings, KOLs and other media and coordination on the ground.
Associated expenses for at least 4 DAO ambassadors to travel to Korea and Singapore. Sponsorship costs for conferences and any physical materials needed. DAO vote for prior approval on these hard costs.
In exchange for managing the contract with GMRA PR & Consulting and documenting all of this for use in additional marketing materials and socials, I (Angela Steffens/ wonderwomancode) and Alex Chambers (captainsouthpaw) ask to be ambassador to go and represent Unlock Protocol on behalf of the DAO and be chosen as the speaker under circumstances we get any speaking spots as part of our conference sponsorships with topics picked based on DAO feedback.

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2.66M UP100%

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Discussion

GMRA PR & Consulting

Timeline

May 05, 2025Proposal created

May 06, 2025Proposal vote started

May 11, 2025Proposal vote ended

May 11, 2025Proposal updated

Background

It’s time we grow!

Benefits

More visibility on the protocol in Korea, the 3rd largest crypto market in the world.

Support of CEX listings

Increase in the price of the $UP token to help support the protocol

Network volume increase which we can leverage for future Retro PGF funding.

Educating builders in Korea and South Asia

Translation of the docs into Korean as part of this effort

Risks

Low risk since this has already been coordinated with the Unlock Foundation, but they could technically not execute on their part of helping get the token listed. Super unlikely they wouldn’t since helping with these activities is part of the reason they exist.

Possible that we don’t get all the grants we apply for to replace the treasury funds and this is a large percentage of our current treasury balance.

Lack of accountability in following through.

Risk Mitigation

Grant writing has already started and as soon as the associated grants proposal is passed I will turn those in immediately and follow-up twice weekly.

Continued hunting for new grant opportunities.

Token price is almost certain to go up and if we use treasury $ETH up front and $UP tokens to cover costs later if we don’t have grants landed in treasury yet, then we should be able to maximize the spend. Ultimately we could buy back any $UP we would have to liquidate in the short term.

We’re paying as we go. An invoice needs to be submitted with detail verified by DAO member Angela Steffens (wonderwomancode). If work isn’t being completed, we don’t pay.

Timeline and Implementation

Resources

GMRA PR & Consulting $212,000 USD over a 6-12 month period, up to 75% in $UP token, the rest in $USDT to pay for consulting on token listings, KOLs and other media and coordination on the ground.

Associated expenses for at least 4 DAO ambassadors to travel to Korea and Singapore. Sponsorship costs for conferences and any physical materials needed. DAO vote for prior approval on these hard costs.

In exchange for managing the contract with GMRA PR & Consulting and documenting all of this for use in additional marketing materials and socials, I (Angela Steffens/ wonderwomancode) and Alex Chambers (captainsouthpaw) ask to be ambassador to go and represent Unlock Protocol on behalf of the DAO and be chosen as the speaker under circumstances we get any speaking spots as part of our conference sponsorships with topics picked based on DAO feedback.