Proposal: Creating the Buyer Persona for Unlock Protocol

Background

This proposal seeks to identify Unlock's key user profiles, understand their motivations and challenges, and create targeted strategies to drive adoption. By refining its messaging and resources, Unlock can better connect with people and communities and showcase its value. Ultimately, this will accelerate its growth and expand its impact on Web3.

Unlock Protocol has the potential to revolutionize memberships, subscriptions, and ticketing in Web3, but adoption remains a challenge. Many users are unaware of its benefits or prefer Web2 tools for convenience. Without a clear understanding of its buyer personas, Unlock struggles to craft effective growth strategies. Identifying key audiences will enable the creation of tailored messaging, resources, and user experiences. Optimizing this approach will accelerate adoption and maximize Unlock’s impact across various communities.

TL;DR Milestones/Phases for Buyer Persona Prop

Apply for all milestones, we will show the outcomes achieved and activities done, with proof of work (photos, answers to interviews, any other tools and resources that can prove the work done during milestones and budget executed)

Milestone 1: Research and Analysis (3 weeks) $2,000 USD • Analysis of existing data, interviews with the team and users. • Surveys and benchmarking of similar products currently on the market. • Preliminary identification and segmentation of key user profiles.

Milestone 2: Buyer Profile Design (2 weeks) $2,300 USD • Design of each buyer profile (minimum 3 profiles) • Definition of methodologies to obtain accurate data. • Identification of critical areas to optimize the marketing strategy.

Milestone 3: Validation and Adjustments (2 weeks) $1,100 USD • Launch of strategies and monitoring of key metrics. • Analysis of the impact of adoption and real-time adjustments. • Final report with information and recommendations for future actions.

**Milestone 4: ** Documentation and Strategic Proposal (1 week) $400 USD • Final Documentation (Blueprint) about Unlock buyers' persona.

This an estimated budget this can have a little change in execution

Roles Involved

User Research Analyst (Surveys & Info) Diya Project Manager & Prop Executor Sohobiit

Expected Impact on Unlock DAO’s Growth

The implementation of well-defined Buyer Personas is expected to significantly drive Unlock DAO’s growth by enabling more targeted marketing strategies, fostering better user engagement, and enhancing adoption. By understanding the motivations, behaviors, and pain points of potential users, Unlock can tailor its offerings to meet their needs, thereby increasing conversions and long-term retention. This strategic approach will not only attract a larger user base but also create stronger community alignment, ultimately contributing to the sustainable growth and scalability of Unlock DAO.

Transparent Reporting & DAO Oversight

All the information and updates regarding this project will be communicated through the official channels of Unlock Protocol, ensuring full transparency and continuous collaboration. The primary platforms for this will be the Unlock Protocol Discord and Charmverse channels, which serve as the central hubs for the community and internal teams. By utilizing these channels, we aim to maintain an open line of communication, gather valuable feedback, and keep all stakeholders informed throughout the process. This ensures that everyone involved has access to the latest insights, allowing us to adjust strategies and initiatives in real-time to maximize impact.

Total Investment: $ 5,800 USD

· Payment Method: Stablecoins (USDC, USDT, or other accepted crypto assets). · Budget Adjustments: If necessary, the DAO may need to convert UP tokens to stablecoins for payment.

Sohobiit wallet to receive funds and distribute: 0x95e3469e6adB95798F294f45896CBcb8C17486dF

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If you want to read long version of Buyer Persona Doc click here

Conclusion

This Buyer Persona development plan offers Unlock Protocol a strategic framework to understand its diverse user base, their motivations, and the barriers they face. By conducting thorough research, designing detailed profiles, and implementing actionable insights into marketing strategies, Unlock can better target its audience, enhance user acquisition, and boost engagement. Ultimately, this approach will lead to more efficient resource allocation, improved community building, and sustainable growth for Unlock DAO, positioning it for success in the competitive blockchain space.