7.7k ARB to help Fund Unlock Protocol’s Ecosystem via QF (round 2)

This proposal requests to use 7.7k in Arb tokens given to Unlock Protocol Labs by ArbitrumDAO to run a retroQF round on Grants Stack, to help incentivize AND reward builders using Unlock Protocol in an open, transparent, and democratic way. Our goal is to help fund at least 25+ projects with this funding. 7k Arb for the matching pool and 700 Arb for round operator fess (industry standard). Putting this up now so we have time to promote it like last time. The QF round will be run post-EthCC (mid-end of July).

This will be our second round and looks to build on our momentum from the one we ran just after EthDenver. The goal with this round is to target EthCC and encourage more communities/events to use Unlock for ticketing, while also encouraging more builders to integrate Unlock into their projects.

From the previous proposal (https://snapshot.org/#/unlock-protocol.eth/proposal/0xaa142e599d981f0b58c3ac1a51af9f9a52fb5307f27d791ecc18c4da69eeacc3) "If successful we will look to run more rounds (every 1-2 quarters) to help encourage builders, creators, and communities to use Unlock Protocol."

We believe this retroQF was a success as we saw an increase in usage of Unlock on Arbirtum, were able to get the attention of Arbitrum for cross-promotion and generated more brand awareness and integration of Unlock.

Just like last time, we will leverage QF funding mechanisms to help retroactively fund projects that the community deems valuable to the Unlock Ecosystem.

Only projects and teams who have integrated and used Unlock Protocol in a meaningful and impactful way will be eligible.

Some eligibility criteria to be eligible for the round:

• Must have integrated Unlock Protocol into their project or used Unlock for ticketing
• Must be deployed on Arbtrium (can vote on this separately if we need)
• Must disclose amount of NFTs/Certifications/memberships/tickets minted (and point to proof) 50 mints (total) min as an example
• Needs to write a brief description/how the project positively impacted the Unlock Community and therefore is eligible for the round
• This is retro funding, meaning the project needs to have already been launched/the event has already happened -link in social profiles
• link github repo (if they have it)
• share info on their team (are they solo or a group)
• tweet about the round/unlock protocol
• We will verify to criteria before approving projects to participate in the round + there is gitcoin passport enabled to help ensure the round isn’t sybil attacked.

Also proposing a 20% matching cap - what this means is that any 1 project can only acquire a max of 20% of the total matching pool (Example - if the matching pool is 7000 in ARB, a project can only receive a max of 1400 ARB in matching funds) this ensures that more projects can be rewarded vs 1-2 larger projects capturing all the matching pool (this also helps with social collusion)

We want to find a way to meaningfully reward projects that have used Unlock for ticketing/ memberships and events, and projects that have integrated Unlock Protocol within their tech stack, in a fair way, at scale, and in public.

TLDR; We reward projects using Unlock Protocol and Unlock Protocol is rewarded through increased usage, transactions and ecosystem growth.

ROI and benefits for the DAO/Unlock Ecosystem based on the last round:

We saw an increase in Unlock keys created on Arbitrum

Was able to cross-promote and collab with Arbitrum

We were able to bring in first time users of Unlock, and also create more brand awareness

We aim to continue our ecosystem flywheel that creates value for the Unlock Protocol ecosystem in a way that rewards projects, creators, and teams helping drive Unlock Protocol usage forward.