There is a global need for high value nutrition because it is essential for overall health, cognitive function, and disease prevention. Insufficient access to high value nutrition can lead to malnutrition, increased risk of chronic diseases, reduced productivity, and lower quality of life. Ultimately, it can contribute to a cycle of poverty and inequality, with the most vulnerable populations being the most affected.
vybey is a global health and wellness brand operating in Australia, NZ, UK & EU. It's mission is to provide convenient and affordable healthy food whilst giving back to less fortunate communities. Facilitating vybey supporters to eat smarter and live healthier lives. vybey donate one meal for every online order to feed starving children in developing countries through Mary’s Meals Charity.
vybey owns each recipe intellectual property in all locations & use a co packer to manufacture their products.
Initial marketing focus is at health conscious individuals short on time and the health & fitness industry. However, vybey is a product for the mass market due to its convenience & affordability.
vybey offers a deliciously tasty, nutritionally complete meal replacement shake. Each serve is packed with 26 vitamins & minerals, high protein, high fibre, complex carbs, essential fats, pre & probiotics (gut health) & nootropics (brain health).
A new product is set to be launched in April 2023, braincare smart greens powder, a world's first greens powder with brain health focused ingredients, including nutrient dense vegetables, herbs and antioxidant complex, superfruit blend, digestive fibre blend and mushroom extract.
vybey complete meal powder has seen 200% growth in online sales over the last 6 months. Customers are converted via the websites & acquired via google Ad spend & direct search. SEO ranking for ‘meal replacements Australia’ is consistently number one. The quality of the product is evidenced by a high customer retention rate. Over 25,000 meals sold to date.
Funding could help in existing product development, branding & marketing, and the commercial run. The investment opportunity is a conservative 5x money return after 3 years. Potential for 200x money return based on overseas competitor growth. Supporting this, the global meal replacement market is forecasted to grow at a CAGR of 6.4% between 2022 and 2027.
Ultimately, if we could rally the community behind this and spread the word, we could have a major impact in changing peoples lives. Ideally we would love to explore the idea of getting every holder setup with our deliciously tasty food, which should go hand in hand with our current subscription model for customers.