AIP 40: Creation and funding of a marketing circle

Do you agree that "AIP 40: Creation and funding of a marketing circle" should be implemented?

• With the development of the web app from AIP 30 1 rapidly proceeding, we need to kickstart our marketing efforts to reach out to potential users of the app.
• AIP 10 allocated 16.39M AST for marketing efforts over the next 3 years.
• This AIP proposes to fund a marketing team by the creation of a Marketing circle using a portion of the AST treasury.
• The marketing team will be responsible for creation and execution of the first marketing campaign which will introduce users to the new AirSwap web app. The marketing team will be rewarded in accordance to their individual allocations through Coordinape.
• A marketing circle will be set up with the mandate to promoting AirSwap as a platform. The first mission of the marketing circle will be to increase user engagement of the new AirSwap web app.
• The marketing circle should be seeded with 50,000 AST for the initial cycle to recruit marketers with future allocations to be determined dynamically for each epoch.

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