Proposer / Lead Ambassador:

mongoose | 413102425793101824

Purpose:

This proposal seeks DAO approval for WHALE DAO to sponsor the 2025 Global Pizza Party organized by PizzaDAO. Through a $5,000 partnership, WHALE will activate community engagement, showcase Vault art, and increase visibility via branded activations in up to three global cities. It also offers a platform for a lighthearted, creative campaign involving custom NFTs (Pro Pineapple / Anti-Pineapple), all aligning with WHALE's 5th Anniversary and upcoming NFC Lisbon presence.

Proposal Notes (Added Context):

Mongoose acts as the lead city ambassador and coordinates all activities across all locations. Each city activation (max 3) should have a local WHALE ambassador (if needed), selected, organized, and briefed by Mongoose. In the event that a location does not have a WHALE ambassador, then Mongoose will coordinate with PizzaDAO representaties. KPI-setting and content collection (e.g. photos, short clips, post-event usage) will not be pre-defined in this proposal, but are expected to be coordinated by Mongoose to ensure content value and learnings for future events ✅

This structure treats the sponsorship as a test case, with all results feeding into a potential repeat proposal in 2026, evaluated based on performance, content usefulness, and overall execution.

Single Decision Point:

Should WHALE DAO allocate $5,000 from the treasury to sponsor PizzaDAO’s 2025 Global Pizza Party, with Mongoose leading execution across 1–3 cities?

Proposed Timeline: Snapshot Vote: ASAP Event Date: May 22, 2025

Deliverables (Managed by Mongoose):

WHALE-branded activation package (logo, QR, Vault art loop, mint page) City-level event management by appointed ambassadors Light KPI framework for content and social impressions, to be defined and managed by Mongoose NFT collectible ("The Great Pineapple Vote") via Buildtree & SidXO Post-event recap: visual assets, basic metrics, learnings

Budget:

Total: $5,000 + 600 $WHALE Covers sponsorship, Art creation (300 $WHALE), and local ambassador honorariums (150 $WHALE each, if needed) Optional: Additional $WHALE allocation to support NFT claim incentives

Risk & Mitigation:

Lack of local execution - Mongoose will confirm and coordinate with PizzaDAO representatives in advance when WHALE ambassadors are not available Weak content or low visibility - Mongoose will define a checklist and manage execution Inconsistent city experiences - Standard activation pack ensures visual consistency

Strategic Value:

Aligns with WHALE’s milestone 5th anniversary Engages both digital and IRL communities Lighthearted brand touchpoint with new audiences Foundation for a stronger presence at NFC Lisbon and NFT NYC Opportunity to test and refine DAO event strategy

Final Note:

This is a lean, flexible sponsorship built on trust and participation. If successful, it creates a blueprint for scaled-up activations in future years. All eyes on Mongoose to make it work.