This will accomplish multiple things, including increasing traffic and bids on the remaining Wizards. As a small group currently it will set a strong president to future owners and attract the builders and shakers we need to proper together. This aquisition can be announced before the Super Bowl (where the Nouns will be making an apperance alongside budlight) just in time.
The options that will open us through partnerships and collabs, as well as help with the sell out of the apprentices and any other project we wish to support, not to mention the bevy of talent and connections a noun will produce.
This is a strategic long term aquisition that will make sure we grow and prosper as a group alongside the Nouns and their ahem, sizable beard.