I believe that we should consider a 1 ETH expenditure on the marketing collateral for NFT.NYC.
This currently will cover the expenses for 300 A2 sized posters to be plastered all over NYC for exposure for the Wizards and the ability to get some serious visibility during the course of the week with a great deal of NFT consumers in the city. This fits the ethos of the DAO because it will put us all over the city in a lower cost format ( Others do Times Square or a van that drives around). This will get eyes on the project even if they don't know anything about web3 and provide a significant audience of our brand and us. We would become part of the NY atmosphere and another layer within the world of posters that exist seemingly forever in NYC.
I currently have a high level quote of between $5 and $6 per unit printed and posted - so we are looking at around 1800 for that portion with another 700ish to potentially spend on additional design or marketing swag.
Examples
![image] (https://snapshot.4everland.link/ipfs/QmanGMJmtQL6t9P4i2qnhkj5LCdQGWv515C7JbzKBcMLa1)