YIP-55: Full-time Position: Jim / designer

Jim @designer Forum Discussion: https://forum.yam.finance/t/full-time-contributor-request-for-jim-designer/1382

Hello team, I’m applying for a full time position with Yam.

My Role and Responsibilities

• Brand strategy and vision
• Marketing and communications strategy
• Product positioning and marketing planning
• Marketing communications development, design and deployment
• Branded, user-centric UI design and content creation
• Design systems and brand standards

Requested Compensation: Yam Streamed Over 3 Month Period

Per month: 8000 $USD + 1500 YAM BoU (3750 $YAM)

Biography + Skills and Experience:

Jim | designer - has 30 years of traditional and digital branding and design experience. His previous multi-disciplinary agency’s client roster included dozens of Fortune 500 firms including Microsoft, Apple, and IBM – as well as many tech startups.

He has focused his career on interpreting complex technology into succinctly branded user friendly experiences that get results, including large-scale marketing campaigns, end-to-end design systems, and enterprise level websites.

Jim founded and ran his agency, leading all activities, including business development, as well as creative direction and management of teams consisting of designers, writers and developers and project managers.

Value add to Yam Team:

• Build Yam into a strong, enduring brand in the DeFi space
• Improve brand awareness, customer acquisition and loyalty
• Help grow Yam’s ecosystem and increase token holder value
• co-lead brand, marketing and design throughout the Yam ecosystem
• Use a disciplined marketing approach to achieve consistent results
• Creative problem solving in order to find the best solution

What I’ve done for Yam:

Conducted extensive brand definition within the Yam governance process that culminated in an on-chain vote to ratify what the Yam brand stands for: Innovation required. Tyranny rejected. Economics reimagined.

• Introduced Yam Factory concept
• Umbrella brand pillars and use cases and buyer scenarios
• Created Degenerative marketing strategies and site UI
• Yam Weekly News Brief web and email setup and launch
• Helped drive DAO House branding and messaging

What I am planning to do for Yam:

• Continue work on Yam brand, building greater awareness and equity
• Employ disciplined marketing structures: target market, point of difference, value proposition, unique selling points, brand pillars, marketing plans, etc
• Strategy, design, branding of marketing executions of all types
• UI design and digital assets development for Yam properties
• Collaborate with team to achieve best-in-class web experiences
• Applying my experience where it’s needed most