Ongoing Contributor Chilly, Brand / Marketing Manager

Hi Yam Fam, I am applying as Fulltime Brand and Marketing Manager

Role and Responsibilities

• Brand and Design Development at YAM.
• Create, deploy, monitor and report Yam overall marketing strategy.
• Organizing internal documentation. Creating distribution systems for external information.
• Organizing and creating artwork, images, infographics, video, user interface and other media for Yam.
• Building engagement from the discord community and other social media communities.

Requested Comp

Per month $7,000 in stablecoin and 25,000 BoU YAM vested continuously over 1 year (~2,084 BoU/month).

Biography, Skills and Experience

Bruce | Chilly is a filmmaker, designer, and creative director with 15+ years experience in the world of design, film, and commercials. Bachelor of Arts in Architecture. MFA in Film. He has an interdisciplinary heart - having worked as an architect in HK and NYC before moving into the world of film and media. He is skilled in creative direction, filmmaking, illustration, graphic design, and motion graphics. As a director and cinematographer, his commercial clients include Samsung, Starbucks, and Gucci. His narrative feature film projects have premiered at the Sundance, Tribeca, and Venice Film Festivals.

Value add to Yam Team

• Deep interdisciplinary creative experience.
• Excellent visual, design, and written skill to drive creative strategy and ideation.
• Concepting and shaping the visual language, marketing communications, and end-to-end creative story for Yam.
• Ability to work with creativity and speed and to represent complex and challenging DeFi ideas in clear ways.
• Experience leading creative production, client services, and large creative teams.

What I’ve done for Yam

• Logo Design Work for Yam, Umbrella, and Degenerative
• Wireframe and Web Design Work for Umbrella and Degenerative
• ELI5 Infographics for YAM Protocol and Umbrella
• Artwork for Umbrella and Degenerative Marketing
• Brand Pillar Work for Umbrella.
• Help Rescue YamV1 Holders who missed the Migration Deadline.
• GFX animation for umbrella alpha launch https://i.imgur.com/AWdMN8A.mp4
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What I am planning to do for Yam

• Launch, plan and produce successful marketing campaigns that will build Yam’s brand and represent its Brand Pillars and values.
• Brand Design Work for our Products.
• Develop Infographics and Documentation for Yam and its Products.
• Engage, vet, and recruit creative services, vendors, and designers that wish to contribute to the Yam Finance ecosystem.
• Build alliances and partnerships with other organizations.
• Research and analyze product features being tested. Review user interfaces for design, consistency and functionality.
• Draft a monthly newsletter to keep the community informed on governance updates, protocol updates, revenues, and expenditures.
• Work with the community to determine values and mission, and plan for short and long-term goals.
• Marketing at Yam starts with technology and ends with the user. I want to bring both together in creative and inspiring ways.